This task is designed as a hands-on activity where students visit two competing retailers an act as a mystery shopper and evaluate the retail design, atmosphere, and overall presentation of the players. This then leads into an in-class discussion on retail atmospherics and how it impacts shopping behavior as well as consumer perceptions.
Mystery Shopper Exercise and Worksheet (Retailing) Review the Teaching Activity
This activity explores Universal Studios’ international expansion, focusing on its entry into Japan and how it adapted its offerings to suit local tastes. It helps students understand the intricacies of cross-border market entry and localization strategies.
Universal Studios Japan: Global to Local Review the Teaching Activity
This video-based activity explores KFC’s innovative response to a 2018 supply chain crisis in the UK, which led to widespread restaurant closures due to a lack of chicken. Instead of opting for a defensive approach, KFC launched the bold “FCK” campaign, a humorous and self-deprecating apology that turned a potential PR disaster into a masterclass in brand recovery. Students will analyze the campaign’s elements, its impact on KFC’s brand image, and lessons in crisis communication.
Classic Case Study: The KFC FCK Campaign Review the Teaching Activity
In this mini-case, students explore why a new business with a “good idea” failed to be successful. Please note that is a shorter video for the longer, more detailed, case on Real Burger World (RBW) – a firm that gained attention in the UK by its exposure on a business start-up reality TV show.
Classic Case Study: Real Burger World (Mini Case Version) Review the Teaching Activity
This is a great exercise for connecting target market needs and positioning. Students are presented with profiles of 5 consumer segments and the positioning of 9 competing supermarkets. Helpful activity for connecting the STP dots.
Matching Positioning and Target Market Needs Review the Teaching Activity
In this activity, students explore Aldi supermarkets and their operations in the United States and how they managed to grow and become successful in the “generic” supermarket retailing sector.
Aldi Supermarkets Differentiation Case Study Review the Teaching Activity
This activity is a mix of retailing design and customer experience challenges – that is, how could have Toys R Us modified their in-store offering and design for continued success – plus it also reinforces the impact of marketing environment factors and how they can derail a long-term successful strategy.
Redesigning the In-store Experience for Toys R Us Review the Teaching Activity
Students are presented with top-level metrics from YouTube Analytics for a law firm’s channel. As the data shows, there’s a variety of outcomes for these videos. Students need to analyze the results and suggest ways the firm might improve their video’s and channel’s performance.
Analyzing YouTube Channel Performance Review the Teaching Activity
Over 70 multiple choice questions on the place mix and the promotional mix – ideal for student revision and setting quizzes.
Place and Promotion Multiple Choice Revision Questions Review the Teaching Activity
Cash-back offers are an unusual sales promotion tool, as they require the consumer to redeem the offer, as opposed to a straight discount. But the are used for a specific reason related to channel relationships and bargaining power. Students explore the for/against of using cash-back deals.
Why Use Cash-Back Sales Promotions? Review the Teaching Activity