In this task, students review the results of an online market research survey undertaken by a firm and determine how valid the results are likely to be.
EXCLUSIVE MEMBER ACTIVITY
The Validity of Online Marketing Research Review the Teaching Activity
In this exercise, students review the key trends impacting of online retailing on traditional shopping centers and retailers. The challenge is to determine the best way forward for these traditional retailers.
From Bricks and Mortar to Online Retailing Review the Teaching Activity
This mini case study profiles the successful launch of a new photo printing firm, which has successfully tapped into the new internet and digital world, with an innovated Facebook related photo product.
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Competing in the New Environment Review the Teaching Activity
Students are presented with a table containing the standard top-level website metrics that every marketer needs to be familiar with. The task is to assess the relative performance of these websites.
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Standard Website Metrics Review the Teaching Activity
Students are presented with the top-level key results of a few websites that have invested in Google advertising. The task is to determine how well they have performed and whether they should continue to use search engine ads.
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Return on Google Advertising Review the Teaching Activity
A travel agency, with more than 100 outlets throughout the country, is considering using either traditional direct mail and/or a digital marketing campaign, however, they cannot agree on which IMC tools to use.
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Direct Mail vs Digital Marketing Review the Teaching Activity