New Product Process Archives - Page 9 of 10 - Great Ideas for Teaching Marketing

Positioning Our New Product

Discussion Exercises, Member Activities, New Product Process, Segmentation and Positioning

In this exercise, students are presented with alternative positioning slogans for a smart phone firm – which one would they choose and why?

Positioning Our New Product Review the Teaching Activity

Positioning Kid’s Home-delivered Food

Consumer Behavior, Decisions and Mini-Cases, Member Activities, New Product Process, Segmentation and Positioning

For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children.

Positioning Kid’s Home-delivered Food Review the Teaching Activity

Is this Target Market Viable?

Consumer Behavior, Discussion Exercises, Member Activities, New Product Process, Segmentation and Positioning

The student task is to evaluate whether the proposed target market for a new luxury service is the best approach.

Is this Target Market Viable? Review the Teaching Activity

Who is an Innovator?

Consumer Behavior, Member Activities, New Product Process, Review Exercises, Segmentation and Positioning

For this exercise, the task is to describe two innovators, using the various attributes in the table provided, and then consider how we can leverage their networks through our marketing activities.

Who is an Innovator? Review the Teaching Activity

Which Learning Theory?

Consumer Behavior, Decisions and Mini-Cases, Member Activities, New Product Process, Promotion

In this mini case study, the firm is considering four promotional approaches. Each of their promotional approaches relies on a different learning theory.

Which Learning Theory? Review the Teaching Activity

Interpreting Research Results (Concept Test for a New Product)

Analysis and Metrics, Member Activities, New Product Process, Research and MIS

This activity summarizes the results of research into a potential new product – hot chili flavored ice cream. The firm undertook taste-test research to help determine whether they should launch this new product?

Interpreting Research Results (Concept Test for a New Product) Review the Teaching Activity

Evaluating a Questionnaire

Discussion Exercises, Member Activities, New Product Process, Research and MIS, Role Plays

For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.

Evaluating a Questionnaire Review the Teaching Activity

Can You Run Your Own Focus Group?

Consumer Behavior, Discussion Exercises, Member Activities, New Product Process, Research and MIS

For this activity students will run their own focus groups, using a group discussion guide, which reviews consumer behavior in the fast food market.

Can You Run Your Own Focus Group? Review the Teaching Activity

Running a Focus Group

Member Activities, New Product Process, Research and MIS

In this exercise, students run focus groups to understand the importance of getting beyond “top-level” answers and to gather some real insights into the behavior of the target market.

Running a Focus Group Review the Teaching Activity

What is the Most Appropriate Research Design?

Member Activities, New Product Process, Research and MIS

In this task, students simply need to match the approach to market testing a new product to the firm most likely to conduct it. The types of research are listed first, followed by the type of firm.

What is the Most Appropriate Research Design? Review the Teaching Activity