A role play version for a New Coke case study, where students assume the role of key participants in the decision. An interesting challenge for marketing students.
New Coke Case Study (Part 1) Review the Teaching Activity
In this video-based activity, students will review an overview of a marketing launch of a chocolate bar that has been reintroduced into the market in the UK. The video provides a good overview of the launch campaign.
Wispa Chocolate Bar Relaunch Review the Teaching Activity
This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way.
Pepsi Next Case Study Review the Teaching Activity
In this video-based mini-case, students will review the repositioning efforts of Coca-Cola in Australia with their energy drink branded “Mother Energy”.
Coke Repositions their Energy Drink (Video Case) Review the Teaching Activity
This mini case study profiles the successful launch of a new photo printing firm, which has successfully tapped into the new internet and digital world, with an innovated Facebook related photo product.
EXCLUSIVE MEMBER ACTIVITY
Competing in the New Environment Review the Teaching Activity
In this activity, students need to review the recent new product launch results across different firms from a financial perspective and assess how well that their respective launches went.
EXCLUSIVE MEMBER ACTIVITY
Reviewing Product Launch Results Review the Teaching Activity
In 2005, Coca-Cola introduced Coke Zero, a zero calorie version of their flagship product. This product did extraordinary well, but what launch and implementation challenges did they face?
EXCLUSIVE MEMBER ACTIVITY
Product Line Extension Challenge Review the Teaching Activity
Gillette has long been the leader in the razor market. However, to maintain their position they have had to make some tough decisions along the way. Review the following situation – if you were the CEO, would you have made the same decision?
A Tough New Product Decision Review the Teaching Activity
For this activity, students plan for a TV manufacturer – they are launching a new TV product – they need to work out the launch plan details.
EXCLUSIVE MEMBER ACTIVITY
Promotional Plan for a New Product Launch Review the Teaching Activity
In this activity, students need to help a bank decide the most appropriate IMC tools mix for a major launch of a new innovative credit card.
IMC Tools for a Major Campaign Review the Teaching Activity