For this task students will calculate, analyze, and assess the Net Promoter Score (NPS) metric. They will look at two firms that have adopted different approaches to improving their NPS scores – but which approach is better?
Working with the Net Promoter Score (NPS) Review the Teaching Activity
This activity is a variation of the Marketing Ethics Game (also available of Great Ideas). But instead of a game, students review, discuss, and debate the 10 ethical and social dilemmas. In this situations, students will need to trade-off profits for ethical behavior, the customer experience, and staff satisfaction. Great for in-class discussions and debates.
Marketing Ethics Debate Topics Review the Teaching Activity
This is a points-based game built around 10 ethical and social dilemmas (trade-offs). In each round, students need to make a strategic decision that will add/remove points for profits, customer satisfaction, staff satisfaction, and ethical behavior. But what is more important to your students – profit maximization or running a well-balanced business? Designed as a game to make ethical decisions fun, enjoyable, and more real-world based. Note: Scoring system updated in 2024.
Marketing Ethics Game Review the Teaching Activity
In 2023, the Burger King chain announced that they were closing around 400 of their stores in the USA. They are reducing underperforming restaurants – but are these closures a good idea from a marketing brand perspective? Let’s find out in this activity.
Burger King Closing Stores: A Good Idea? Review the Teaching Activity
In this task your students will help a firm decide on the best sales funnel structure to use. There are competing approaches to consider, put forward by two senior members of the marketing team. They both think that they are right and their sales funnel configuration is the best – can your students help them decide?
Fixing the Sales Funnel Review the Teaching Activity
Students are presented with 10 mini brand personas for the hotel industry. Their task is to choose a buyer persona and map out their customer journey. A starting example has been provided as a guide.
Buyer Personas and their Customer Journeys Review the Teaching Activity
In this metrics-based activity, two different approaches to promotions are used by two competing marketers. One marketers is chasing ROMI, while the other pursues profit. And that’s where your students come in – is to work out, based on their marketing metric results, who is the best marketer?
Should We Pursue Profit or ROMI? Review the Teaching Activity
Students are presented with 10 buyer personas for a hotel chain. Their task is to identify which of the buyer personas are most suitable to be the target market for the chain to pursue? Students also discussed the value of by personas versus traditional target market profiles.
Which Buyer Persona Should We Pursue? Review the Teaching Activity
In this mini case study, students assess Burger King’s strategy to grow its market share in their home market in 2023 and beyond. The firm undertook an aggressive marketing program across multiple marketing mix elements, and started to look at product-based (rather than firm-based) differentiation as the key to their growth success.
Growing Market Share: Burger King Case Study Review the Teaching Activity
In April 2023, superstore Bed Bath & Beyond filed for bankruptcy, following several years of misalignments to the changing environment. Many factors contributed to their demise – but was poor marketing mainly to blame?
Bed Bath & Beyond Case Study Review the Teaching Activity