This activity looks at one of the more substantial risks of using shrinkflation, which is negative consumer backlash and media attention. It focuses on a real situation for KFC and includes customer comments.
Risks of Shrinkflation Review the Teaching Activity
Students are faced with five challenging pricing scenarios or dilemmas. There are arguments for different price points, given the competitive and marketing environment situation. A good activity to learn the practicalities of pricing and to find out that price is much more than just a number.
Handing Challenging Pricing Decisions Review the Teaching Activity
Around 60 multiple choice questions on the product mix and the pricing mix – ideal for student revision and setting quizzes.
Product and Price Multiple Choice Revision Questions Review the Teaching Activity
Students play the role of marketing consultants to a candy manufacturer named “Sweet Tech”, who needs strategic marketing advice on setting priorities for their growth plans. The activity is based around the product/market matrix.
Choosing the Best Growth Strategy Review the Teaching Activity
Students evaluate the effectiveness of tag-lines by being presented with a series of slogans for different types of businesses and choosing which ones would influence them the most. Therefore, this teaching activity is like a fun experiment that you can run in class.
Are You Influenced by Tag-Lines? Review the Teaching Activity
As we know, product attributes are the characteristics and qualities of a product, which can be either being tangible or intangible. Students work through sets of product features and benefits to sort out which is which.
Difference Between Features, Functions, and Benefits Review the Teaching Activity
Over 70 multiple choice questions on the place mix and the promotional mix – ideal for student revision and setting quizzes.
Place and Promotion Multiple Choice Revision Questions Review the Teaching Activity
This is a classic marketing case study from 2009. It was a major repositioning campaign for Domino’s Pizza (in the USA market) entitled “Pizza Turnaround”. It is based around two short videos.
Classic Case Study: Domino’s Turnaround Repositioning Review the Teaching Activity
Cash-back offers are an unusual sales promotion tool, as they require the consumer to redeem the offer, as opposed to a straight discount. But the are used for a specific reason related to channel relationships and bargaining power. Students explore the for/against of using cash-back deals.
Why Use Cash-Back Sales Promotions? Review the Teaching Activity
In this activity, students work with a snack brand that has one underperforming product and choose from an array of ideas and suggestions to improve results, and address the question is repositioning the best option?
Is Repositioning the Best Option? Review the Teaching Activity