In this activity, students will review a podcast episode on social media marketing and platforms, and explore the best platforms for different types of business and situations. A handy overview of the main social media players.
Choosing Social Media Platforms Review the Teaching Activity
In this task, students review several marketing claims and identify whether the firm is making legitimate claims and is helping the natural environment OR whether they are engaged in greenwashing.
Are these Legitimate Marketing Claims or Greenwashing? Review the Teaching Activity
Students analyze a series of online comments made by consumers, and using the Jobs to be Done (JTBD) framework, they will identify the functional, social, and emotional jobs that consumers expect the hotel chain to fulfill.
Identifying Jobs to be Done for a Hotel Chain Review the Teaching Activity
In this activity, students apply the ‘Jobs to be Done’ (JTBD) framework to real-world products by drilling down to the functional, social, and emotional jobs these products are hired to do.
Functional, Social, Emotional Jobs in JTBD Review the Teaching Activity
This activity explores the ‘Jobs to be Done’ (JTBD) framework. Students review a detailed podcast script that gives an excellent introduction to JTBD. It covers the core concepts of JTBD, such as functional, social, and emotional jobs, and the role of JTBD in product development, customer experience, and brand storytelling. An ideal starting point for students to dive into JTBD.
Introduction to the Jobs to be Done (JTBD) Framework Review the Teaching Activity
Students are faced with evaluating and selecting sponsorship opportunities from a list of five possibilities. Unfortunately, the company only has enough budget to choose either 2 or 3 of them. A good activity to understand the impact of sponsorships and to evaluate how effective they may be.
Evaluating Sponsorship Opportunities Review the Teaching Activity
In this activity, students will help an accounting firm decide on the best approach for segmenting their B2B market. They will review an excerpt of a management team meeting where they debate various B2B market segmentation approaches.
What’s the Best Approach to Our B2B Segmentation? Review the Teaching Activity
This role play exercise puts in a meeting scenario for a sustainable clothing company contemplating market expansion. Participants assume key roles within the management team, debating the merits and risks of entering new segments while maintaining the brand’s eco-conscious identity.
Should We Expand? Role Play Activity Review the Teaching Activity
This activity involves analyzing market segments for Greenhills Shoes, a sustainable footwear company. Students will identify how to expand the brand without compromising its eco-friendly values, focusing on understanding brand positioning and the importance of sustainability in marketing.
Tapping into Customer Value Review the Teaching Activity
In this activity students will consider the value of a brand (Specsavers) utilizing a long-term tag-line. While tag-lines are often helpful for communicating positioning and guiding IMC campaigns, they may need to be refreshed at times to keep the brand modern and adaptive.
Do Tag-Lines Eventually Wear Out? Review the Teaching Activity