Member Activities Archives - Page 35 of 37 - Great Ideas for Teaching Marketing

Can You Run Your Own Focus Group?

Consumer Behavior, Discussion Exercises, Member Activities, New Product Process, Research and MIS

For this activity students will run their own focus groups, using a group discussion guide, which reviews consumer behavior in the fast food market.

Can You Run Your Own Focus Group? Review the Teaching Activity

Running a Focus Group

Member Activities, New Product Process, Research and MIS

In this exercise, students run focus groups to understand the importance of getting beyond “top-level” answers and to gather some real insights into the behavior of the target market.

Running a Focus Group Review the Teaching Activity

What is the Most Appropriate Research Design?

Member Activities, New Product Process, Research and MIS

In this task, students simply need to match the approach to market testing a new product to the firm most likely to conduct it. The types of research are listed first, followed by the type of firm.

What is the Most Appropriate Research Design? Review the Teaching Activity

Which Research Design to Use?

Analysis and Metrics, Member Activities, Research and MIS, Review Exercises

In this activity, students need to consider the information challenges facing Pizza Hut and identify the most suitable market research or market information approach they should use to help gather information.

Which Research Design to Use? Review the Teaching Activity

Was McDonald’s Adaptive or Just Lucky?

Discussion Exercises, Marketing Environment, Member Activities, Strategy and Plans

With this exercise, students need to consider whether McDonald’s successfully leveraged the changing factors in the macro-environment, or whether their business operation just happened to be quite suited to this emerging environment?

Was McDonald’s Adaptive or Just Lucky? Review the Teaching Activity

Over-Adapting to the Environment?

Discussion Exercises, Marketing Environment, Member Activities, New Product Process, Strategy and Plans

In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.

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Too Slow to Adapt?

Discussion Exercises, Marketing Environment, Member Activities, Places and Channels

Department stores have tended to be less relevant in today’s environment than in the past. The student task is to identify the various environmental factors that contributed to their downfall.

Too Slow to Adapt? Review the Teaching Activity

A New Environment; Time for a New Strategy?

Decisions and Mini-Cases, Marketing Environment, Member Activities, Places and Channels, Services/CRM

In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more health-conscious consumers. To help guide them, market research data has been presented.

A New Environment; Time for a New Strategy? Review the Teaching Activity

What is the Impact of Macro-Environmental Changes?

Discussion Exercises, Marketing Environment, Member Activities

Students will review a list of macro-environment trends and work out how it will impact marketing activities for different industries.

What is the Impact of Macro-Environmental Changes? Review the Teaching Activity

Change in Retailer Relationships: Good or Bad?

Analysis and Metrics, Discussion Exercises, Marketing Environment, Member Activities, Places and Channels

In this exercise, students need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment).

Change in Retailer Relationships: Good or Bad? Review the Teaching Activity