The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).
Perception: Which Ad is Best? Review the Teaching Activity
For this activity, students need to identify different ways of motivating (using Maslow’s theory) consumers to buy a smart phone and to visit a restaurant.
Using Motivation Theories Review the Teaching Activity
The final phase of the customer decision-making process is post-purchase behavior. This activity highlights how four different consumers usually deal with dissatisfaction.
Managing Post-purchase Behavior Review the Teaching Activity
In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information search phase of their decision process.
What Level of Information Search? Review the Teaching Activity
The task is to determine which of the potential triggers listed are the more significant in terms of impact and which ones should the firm try and leverage into its marketing.
Need/Problem Recognition Review the Teaching Activity
The task here is to identify how many different drinks/beverages that the student (being one consumer only) would choose across the various situations listed.
Situational Influences and How They Impact Decisions Review the Teaching Activity
This mini case is for a hotel chain who have conducted a customer satisfaction survey. Given these research results, what advice can be given?
Using Market Research Results Review the Teaching Activity
In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their task is to interpret the campaign’s results.
Analyzing Campaign Results Review the Teaching Activity
This activity summarizes the results of research into a potential new product – hot chili flavored ice cream. The firm undertook taste-test research to help determine whether they should launch this new product?
Interpreting Research Results (Concept Test for a New Product) Review the Teaching Activity
For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.
Evaluating a Questionnaire Review the Teaching Activity