Member Activities Archives - Page 34 of 37 - Great Ideas for Teaching Marketing

Using Motivation Theories

Consumer Behavior, Discussion Exercises, Member Activities, Promotion

For this activity, students need to identify different ways of motivating (using Maslow’s theory) consumers to buy a smart phone and to visit a restaurant.

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Managing Post-purchase Behavior

Consumer Behavior, Discussion Exercises, Member Activities

The final phase of the customer decision-making process is post-purchase behavior. This activity highlights how four different consumers usually deal with dissatisfaction.

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What Level of Information Search?

Consumer Behavior, Member Activities, Review Exercises

In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information search phase of their decision process.

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Need/Problem Recognition

Consumer Behavior, Member Activities, Review Exercises

The task is to determine which of the potential triggers listed are the more significant in terms of impact and which ones should the firm try and leverage into its marketing.

Need/Problem Recognition Review the Teaching Activity

Situational Influences and How They Impact Decisions

Consumer Behavior, Member Activities, Review Exercises

The task here is to identify how many different drinks/beverages that the student (being one consumer only) would choose across the various situations listed.

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Using Market Research Results

Analysis and Metrics, Introductory Concepts, Member Activities, Research and MIS, Strategy and Plans

This mini case is for a hotel chain who have conducted a customer satisfaction survey. Given these research results, what advice can be given?

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Analyzing Campaign Results

Analysis and Metrics, Member Activities, Promotion, Research and MIS, Services/CRM

In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their task is to interpret the campaign’s results.

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Interpreting Research Results (Concept Test for a New Product)

Analysis and Metrics, Member Activities, New Product Process, Research and MIS

This activity summarizes the results of research into a potential new product – hot chili flavored ice cream. The firm undertook taste-test research to help determine whether they should launch this new product?

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Evaluating a Questionnaire

Discussion Exercises, Member Activities, New Product Process, Research and MIS, Role Plays

For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.

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Evaluating the Design of a Questionnaire

Discussion Exercises, Member Activities, Research and MIS, Review Exercises

The student role is to pilot a questionnaire, with their fellow students, and identify the questionnaire’s problems and then suggest ways to improve it.

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