Member Activities Archives - Page 31 of 34 - Great Ideas for Teaching Marketing

Managing Post-purchase Behavior

Consumer Behavior, Discussion Exercises, Member Activities

The final phase of the customer decision-making process is post-purchase behavior. This activity highlights how four different consumers usually deal with dissatisfaction.

Managing Post-purchase Behavior Review the Teaching Activity

What Level of Information Search?

Consumer Behavior, Member Activities, Review Exercises

In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information search phase of their decision process.

What Level of Information Search? Review the Teaching Activity

Need/Problem Recognition

Consumer Behavior, Member Activities, Review Exercises

The task is to determine which of the potential triggers listed are the more significant in terms of impact and which ones should the firm try and leverage into its marketing.

Need/Problem Recognition Review the Teaching Activity

Situational Influences and How They Impact Decisions

Consumer Behavior, Member Activities, Review Exercises

The task here is to identify how many different drinks/beverages that the student (being one consumer only) would choose across the various situations listed.

Situational Influences and How They Impact Decisions Review the Teaching Activity

Using Market Research Results

Analysis and Metrics, Introductory Concepts, Member Activities, Research and MIS, Strategy and Plans

This mini case is for a hotel chain who have conducted a customer satisfaction survey. Given these research results, what advice can be given?

Using Market Research Results Review the Teaching Activity

Analyzing Campaign Results

Analysis and Metrics, Member Activities, Promotion, Research and MIS, Services/CRM

In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their task is to interpret the campaign’s results.

Analyzing Campaign Results Review the Teaching Activity

Interpreting Research Results (Concept Test for a New Product)

Analysis and Metrics, Member Activities, New Product Process, Research and MIS

This activity summarizes the results of research into a potential new product – hot chili flavored ice cream. The firm undertook taste-test research to help determine whether they should launch this new product?

Interpreting Research Results (Concept Test for a New Product) Review the Teaching Activity

Evaluating a Questionnaire

Discussion Exercises, Member Activities, New Product Process, Research and MIS, Role Plays

For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.

Evaluating a Questionnaire Review the Teaching Activity

Evaluating the Design of a Questionnaire

Discussion Exercises, Member Activities, Research and MIS, Review Exercises

The student role is to pilot a questionnaire, with their fellow students, and identify the questionnaire’s problems and then suggest ways to improve it.

Evaluating the Design of a Questionnaire Review the Teaching Activity

Can You Run Your Own Focus Group?

Consumer Behavior, Discussion Exercises, Member Activities, New Product Process, Research and MIS

For this activity students will run their own focus groups, using a group discussion guide, which reviews consumer behavior in the fast food market.

Can You Run Your Own Focus Group? Review the Teaching Activity