Member Activities Archives - Page 29 of 33 - Great Ideas for Teaching Marketing

Positioning Our New Product

Discussion Exercises, Member Activities, New Product Process, Segmentation and Positioning

In this exercise, students are presented with alternative positioning slogans for a smart phone firm – which one would they choose and why?

Positioning Our New Product Review the Teaching Activity

Positioning Kid’s Home-delivered Food

Consumer Behavior, Decisions and Mini-Cases, Member Activities, New Product Process, Segmentation and Positioning

For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children.

Positioning Kid’s Home-delivered Food Review the Teaching Activity

New Target Market = New Marketing Mix?

Consumer Behavior, Decisions and Mini-Cases, Introductory Concepts, Member Activities, Segmentation and Positioning

For this activity, students need to determine whether the law firm will need to modify its marketing mix as they pursue another target market.

New Target Market = New Marketing Mix? Review the Teaching Activity

Is this Target Market Viable?

Consumer Behavior, Discussion Exercises, Member Activities, New Product Process, Segmentation and Positioning

The student task is to evaluate whether the proposed target market for a new luxury service is the best approach.

Is this Target Market Viable? Review the Teaching Activity

Meeting Target Market Needs

Consumer Behavior, Discussion Exercises, Member Activities, Segmentation and Positioning, Services/CRM

The task is to outline a marketing mix for a holiday that would best suit different market segments.

Meeting Target Market Needs Review the Teaching Activity

Which Target Market? It’s Your Call

Consumer Behavior, Discussion Exercises, Member Activities, Segmentation and Positioning

Students are presented with an excerpt from a manager’s meeting discussing segments in the smart phone market – they need to identify clearly defined segments and potential target markets.

Which Target Market? It’s Your Call Review the Teaching Activity

What’s Our Market Share?

Analysis and Metrics, Discussion Exercises, Member Activities, Segmentation and Positioning

In this exercise, students simply need to work out the firm’s unit market share. They have provided with the numbers to help them. It should be a simple exercise, shouldn’t it? Well, perhaps not?

What’s Our Market Share? Review the Teaching Activity

Do Businesses Make Joint Decisions?

B2B Marketing, Consumer Behavior, Discussion Exercises, Member Activities

In this case study, this B2B firm is considering their strategic growth options. However, they are faced with two competing paths.

Do Businesses Make Joint Decisions? Review the Teaching Activity

Making a Joint Business Decision

B2B Marketing, Consumer Behavior, Decisions and Mini-Cases, Member Activities, Role Plays

This group task is to reach a decision through consensus (by role-playing members of a firm’s executive management team). To complicate the decision, the three alternatives ‘benefit’ different functional departments.

Making a Joint Business Decision Review the Teaching Activity

Shopping Styles

Consumer Behavior, Member Activities, Review Exercises, Segmentation and Positioning

The student task in this activity is to match the various shopping motivations to the three types of buyers listed below.

Shopping Styles Review the Teaching Activity