New Product Evaluation
Students review a new product that never went ahead. Did the firm made the right decision, or should they have spent more time, money and effort evaluating it further?
New Product Evaluation Review the Teaching Activity
Member Activities
Not Enough New Product Ideas?
The ability of firms to generate new product concepts is a key factor in new product success. Some firms appear to be more successful at this task than others. This firm is not very good at it – but why?
Not Enough New Product Ideas? Review the Teaching Activity
Generating New Product Ideas and Concepts
Firms will use a variety of methods to generate new product ideas/concepts. Students review examples and identify what approach each firm is using.
Generating New Product Ideas and Concepts Review the Teaching Activity
Aligning New Products to Strategy
The student task in this activity is to generate some potential new product ideas/concepts that would logically fit with McDonald’s overall strategy.
Aligning New Products to Strategy Review the Teaching Activity
Marketing’s Role in the New Product Process
The task is to review the following list of new product development tasks and evaluate whether or not the marketing function would be involved.
Marketing’s Role in the New Product Process Review the Teaching Activity
Classifying New Products
For this activity, students identify what ‘type’ of new product the firm has developed – new category, product line extension, and so on.
Classifying New Products Review the Teaching Activity
Developing a CRM Strategy
In this activity, students act as consultants for a music festival, with their task being to develop a strategy to increase attendance and profitability for this annual event.
Developing a CRM Strategy Review the Teaching Activity
Impact of Reduced Staff Empowerment
Students review a retailer who have changed their refund policy – did management make the right decision by reducing staff empowerment? Includes aspects of CRM and CLV.
Impact of Reduced Staff Empowerment Review the Teaching Activity
Designing Internal Marketing Campaigns
For this task, students are the marketing manager for a bank and planning a major new product launch. They need to develop an internal marketing program for the bank’s branch and call center staff to complete the sales.
Designing Internal Marketing Campaigns Review the Teaching Activity
Should We Empower Our Staff?
A large department store chain are discussing the merits of introducing a system of greater staff empowerment. But the team cannot decide what to do – can your students help them?
Should We Empower Our Staff? Review the Teaching Activity