Member Activities Archives - Page 27 of 33 - Great Ideas for Teaching Marketing

Generating New Product Ideas and Concepts

Member Activities, New Product Process, Review Exercises

Firms will use a variety of methods to generate new product ideas/concepts. Students review examples and identify what approach each firm is using.

Generating New Product Ideas and Concepts Review the Teaching Activity

Aligning New Products to Strategy

Discussion Exercises, Member Activities, New Product Process, Strategy and Plans

The student task in this activity is to generate some potential new product ideas/concepts that would logically fit with McDonald’s overall strategy.

Aligning New Products to Strategy Review the Teaching Activity

Marketing’s Role in the New Product Process

Discussion Exercises, Member Activities, New Product Process

The task is to review the following list of new product development tasks and evaluate whether or not the marketing function would be involved.

Marketing’s Role in the New Product Process Review the Teaching Activity

Classifying New Products

Discussion Exercises, Member Activities, New Product Process, Products and Brands

For this activity, students identify what ‘type’ of new product the firm has developed – new category, product line extension, and so on.

Classifying New Products Review the Teaching Activity

Developing a CRM Strategy

Analysis and Metrics, Decisions and Mini-Cases, Marketing Environment, Member Activities, Services/CRM, Strategy and Plans

In this activity, students act as consultants for a music festival, with their task being to develop a strategy to increase attendance and profitability for this annual event.

Developing a CRM Strategy Review the Teaching Activity

Impact of Reduced Staff Empowerment

Analysis and Metrics, Discussion Exercises, Member Activities, Places and Channels, Services/CRM

Students review a retailer who have changed their refund policy – did management make the right decision by reducing staff empowerment? Includes aspects of CRM and CLV.

Impact of Reduced Staff Empowerment Review the Teaching Activity

Designing Internal Marketing Campaigns

Decisions and Mini-Cases, Member Activities, New Product Process, Promotion, Services/CRM, Strategy and Plans

For this task, students are the marketing manager for a bank and planning a major new product launch. They need to develop an internal marketing program for the bank’s branch and call center staff to complete the sales.

Designing Internal Marketing Campaigns Review the Teaching Activity

Should We Empower Our Staff?

Discussion Exercises, Member Activities, Services/CRM

A large department store chain are discussing the merits of introducing a system of greater staff empowerment. But the team cannot decide what to do – can your students help them?

Should We Empower Our Staff? Review the Teaching Activity

The Need for Internal Marketing

Discussion Exercises, Member Activities, Services/CRM

Students are presented with an excerpt from a monthly ‘performance’ one-on-one meeting. Who is at fault? How can this situation be improved for the future?

The Need for Internal Marketing Review the Teaching Activity

Need to Improve Internal Marketing?

Discussion Exercises, Marketing Environment, Member Activities, Promotion, Services/CRM

In this activity, students review the disappointing performance of a marketing campaign and determine where the problem occurred and does this firm need to spend more time and effort on its ‘internal marketing’ program?

Need to Improve Internal Marketing? Review the Teaching Activity