In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents?
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Should You Have Your Own Sales Team? Review the Teaching Activity
Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?
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Should We Use a Wholesaler? Review the Teaching Activity
When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation?
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Handling Channel Conflict Review the Teaching Activity
For this activity, the student task is to determine which parts of Walmart’s customer/marketing offerings are made possible due to their efficient logistics system.
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Converting Logistics to Customer Value Review the Teaching Activity
In this task, students need to determine, from the information provided, which one of their 4P’s is the most important in their marketing mix – with a particular focus on logistics.
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The Value of Logistics in Coke’s Marketing Mix Review the Teaching Activity
In this case study, the student task is to determine whether the firm should continue with its current strategy (which is mainly priced-based) or does it need to adopt a new approach?
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A Pricing Strategy Success? Review the Teaching Activity
In this activity, there is a key pricing decision to be made in the two situations presented. Keeping in mind the firm’s/brand’s positioning, students consider whether these decisions are logical.
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Pricing and Positioning Review the Teaching Activity
While it is generally acknowledged that it is best to stay out of a price-cutting war, sometimes competitor actions will force you into one. In this activity, students need to counter when one of their competitors cuts their prices – how will they respond?
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Responding to Competitor Pricing Review the Teaching Activity
Students need to identify what would be the most appropriate pricing reaction for various market situations and competitive actions.
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Competitive Pricing Responses Review the Teaching Activity
This activity requires students to determine a price solely based on what value the product generates for the customer. As there are only insignificant variable costs involved, what price is right?
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Value Pricing – A Tough Decision Review the Teaching Activity