Member Activities Archives - Page 23 of 34 - Great Ideas for Teaching Marketing

Buying Media

Analysis and Metrics, Decisions and Mini-Cases, Member Activities, Promotion, Strategy and Plans

In this activity, students need to allocate the overall promotional budget to help support the launch of a new computer game console.
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Buying Media Review the Teaching Activity

Return on Promotional Investment (ROMI)

Analysis and Metrics, Member Activities, Promotion

For each of the following decisions, students will calculate and determine whether the promotional expenditure generates a positive return on investment (that is, a marketing return on investment = ROMI).
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Return on Promotional Investment (ROMI) Review the Teaching Activity

Which Celebrity to Use?

Consumer Behavior, Member Activities, Promotion, Review Exercises

Sometimes it can be effective for a firm to utilize a celebrity to help promote their product/brand. The student task is to identify whether any of the following firms could possibly benefit from using an ‘available’ celebrity.
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Which Celebrity to Use? Review the Teaching Activity

Selecting the Message Appeal

Consumer Behavior, Member Activities, Promotion, Review Exercises

The message appeal also plays a part in communicating the overall positioning for the brand/product. In this activity, students need to select the most appropriate type of ‘appeal’ (refer list below) for each challenge listed.
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Selecting the Message Appeal Review the Teaching Activity

Push or Pull Strategy?

Discussion Exercises, Member Activities, Promotion

Using the information provided, students decide whether the type of firms listed at the end of the discussion should adopt a ‘push’ a ‘pull’ or a balanced/mixed promotional emphasis.
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Push or Pull Strategy? Review the Teaching Activity

Which IMC Tools to Use?

Member Activities, New Product Process, Promotion, Review Exercises

For this activity, student need to determine the three most suitable IMC tools for several businesses with differing promotional objectives.

Which IMC Tools to Use? Review the Teaching Activity

Evaluate their Retail Strategy

Decisions and Mini-Cases, Member Activities, Places and Channels, Segmentation and Positioning, Services/CRM, Strategy and Plans

This case study outlines the strategic plan for Thompson-Smith, a fictitious retailer with multiple brands (retail formats). The task is to evaluate their five strategic priorities.
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Evaluate their Retail Strategy Review the Teaching Activity

Impact on Positioning

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Products and Brands, Segmentation and Positioning

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.
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Impact on Positioning Review the Teaching Activity

When to Buy a Franchise?

Discussion Exercises, Member Activities, New Product Process, Places and Channels, Services/CRM

This activity looks at a conversation between two brothers who are planning to buy into a retail franchise system. But their problem is that they cannot decide ‘when’ to buy a franchise.
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When to Buy a Franchise? Review the Teaching Activity

Which Store to Franchise?

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels

In this activity, students need to determine whether a fast-food restaurant or a convenience store would be a more appropriate vehicle for franchising?

Which Store to Franchise? Review the Teaching Activity