Member Activities Archives - Page 22 of 34 - Great Ideas for Teaching Marketing

Does Society Need Marketing?

Discussion Exercises, Ethics, Introductory Concepts, Member Activities

In this task, students consider these questions: Does marketing promote consumption for its own sake and does society need marketing?
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Does Society Need Marketing? Review the Teaching Activity

Is this High-Pressure Selling?

Discussion Exercises, Ethics, Member Activities, Promotion

This firm relies on heavy promotional tactics in order to generate their sales, which some people might term ‘high-pressure’ selling. In this case; are they effective marketers or are they engaging in unethical practices?
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Is this High-Pressure Selling? Review the Teaching Activity

Managing Salespeople

Decisions and Mini-Cases, Member Activities, Promotion, Services/CRM

This activity highlights an ineffective situation for a mobile home loan salesman for a bank. Review the situation – what can be done to improve the firm’s current sales appointment practices?
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Managing Salespeople Review the Teaching Activity

Salespeople Incentive Schemes

Analysis and Metrics, B2B Marketing, Member Activities, Promotion, Review Exercises

In this exercise, students need to calculate the total salary/incentive paid to salespeople (across different payment structures) and then determine which structure has the best approach for the firm’s marketing goals.
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Salespeople Incentive Schemes Review the Teaching Activity

Evaluating Direct Marketing Results

Analysis and Metrics, Member Activities, Promotion, Review Exercises

In this task, students are introduced to the concept of return on marketing by looking at the profitability of an email direct mail campaign.
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Evaluating Direct Marketing Results Review the Teaching Activity

Selecting Sponsorship Partners

Member Activities, Promotion, Review Exercises

Students consider the question: On what basis (criteria) is the best approach for firms to assess a sponsorship proposal?
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Selecting Sponsorship Partners Review the Teaching Activity

The Value of Loyalty Programs

Discussion Exercises, Member Activities, Promotion, Role Plays, Services/CRM

In this exercise, students need to decide whether a large retail chain would benefit from implementing a customer loyalty program.
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The Value of Loyalty Programs Review the Teaching Activity

Will the Retailer Support the Sales Promotion?

Analysis and Metrics, B2B Marketing, Discussion Exercises, Member Activities, Promotion

A significant proportion of planned sales promotions do not get implemented due to the lack of full support by the retailer. The student task is to determine whether the retailer is likely to run/support the sales promotion.
EXCLUSIVE MEMBER ACTIVITY

Will the Retailer Support the Sales Promotion? Review the Teaching Activity

Choosing a Promotional Message

Consumer Behavior, Decisions and Mini-Cases, Member Activities, Promotion, Segmentation and Positioning

This activity is for local bank who wants to adopt a more modern image. The student task is to choose the best promotional/campaign theme from the list of alternatives to help with the repositioning.
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Choosing a Promotional Message Review the Teaching Activity

Promotional Plan for a New Product Launch

Decisions and Mini-Cases, Member Activities, New Product Process, Promotion, Strategy and Plans

For this activity, students plan for a TV manufacturer – they are launching a new TV product – they need to work out the launch plan details.
EXCLUSIVE MEMBER ACTIVITY

Promotional Plan for a New Product Launch Review the Teaching Activity