This activity highlights an ineffective situation for a mobile home loan salesman for a bank. Review the situation – what can be done to improve the firm’s current sales appointment practices?
EXCLUSIVE MEMBER ACTIVITY
Managing Salespeople Review the Teaching Activity
In this exercise, students need to calculate the total salary/incentive paid to salespeople (across different payment structures) and then determine which structure has the best approach for the firm’s marketing goals.
EXCLUSIVE MEMBER ACTIVITY
Salespeople Incentive Schemes Review the Teaching Activity
In this task, students are introduced to the concept of return on marketing by looking at the profitability of an email direct mail campaign.
EXCLUSIVE MEMBER ACTIVITY
Evaluating Direct Marketing Results Review the Teaching Activity
Students consider the question: On what basis (criteria) is the best approach for firms to assess a sponsorship proposal?
EXCLUSIVE MEMBER ACTIVITY
Selecting Sponsorship Partners Review the Teaching Activity
In this exercise, students need to decide whether a large retail chain would benefit from implementing a customer loyalty program.
EXCLUSIVE MEMBER ACTIVITY
The Value of Loyalty Programs Review the Teaching Activity
A significant proportion of planned sales promotions do not get implemented due to the lack of full support by the retailer. The student task is to determine whether the retailer is likely to run/support the sales promotion.
EXCLUSIVE MEMBER ACTIVITY
Will the Retailer Support the Sales Promotion? Review the Teaching Activity
This activity is for local bank who wants to adopt a more modern image. The student task is to choose the best promotional/campaign theme from the list of alternatives to help with the repositioning.
EXCLUSIVE MEMBER ACTIVITY
Choosing a Promotional Message Review the Teaching Activity
For this activity, students plan for a TV manufacturer – they are launching a new TV product – they need to work out the launch plan details.
EXCLUSIVE MEMBER ACTIVITY
Promotional Plan for a New Product Launch Review the Teaching Activity
In this activity, students need to allocate the overall promotional budget to help support the launch of a new computer game console.
EXCLUSIVE MEMBER ACTIVITY
Buying Media Review the Teaching Activity
For each of the following decisions, students will calculate and determine whether the promotional expenditure generates a positive return on investment (that is, a marketing return on investment = ROMI).
EXCLUSIVE MEMBER ACTIVITY
Return on Promotional Investment (ROMI) Review the Teaching Activity