Member Activities Archives - Page 20 of 33 - Great Ideas for Teaching Marketing

To Grow or Not? – Using Franchising

B2B Marketing, Member Activities, Places and Channels, Strategy and Plans

This brief case for a car manufacturer, explores possible expansion through franchising methods.
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To Grow or Not? – Using Franchising Review the Teaching Activity

Pricing Strategy and Ethics

Decisions and Mini-Cases, Ethics, Member Activities, Pricing

In this new product pricing activity, students consider whether a market penetration pricing approach is the most effective (and ethical) strategy for a new water amusement park.
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Pricing Strategy and Ethics Review the Teaching Activity

Evaluating Advertising Messages

Consumer Behavior, Member Activities, Promotion, Segmentation and Positioning

In this activity, marketing students will evaluate a few press and billboard ads to determine whether the messaging is clear and effective.
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Evaluating Advertising Messages Review the Teaching Activity

Staff Bonuses and Internal Marketing

Discussion Exercises, Marketing Environment, Member Activities, News item, Places and Channels, Services/CRM

For this exercise, which is based on Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales, profitability, and marketing results.
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Staff Bonuses and Internal Marketing Review the Teaching Activity

The Validity of Online Marketing Research

Digital Marketing, Discussion Exercises, Member Activities, Research and MIS

In this task, students review the results of an online market research survey undertaken by a firm and determine how valid the results are likely to be.
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The Validity of Online Marketing Research Review the Teaching Activity

Competing in the New Environment

Digital Marketing, Discussion Exercises, Marketing Environment, Member Activities, New Product Process

This mini case study profiles the successful launch of a new photo printing firm, which has successfully tapped into the new internet and digital world, with an innovated Facebook related photo product.
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Competing in the New Environment Review the Teaching Activity

Standard Website Metrics

Analysis and Metrics, Digital Marketing, Member Activities, Promotion

Students are presented with a table containing the standard top-level website metrics that every marketer needs to be familiar with. The task is to assess the relative performance of these websites.
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Standard Website Metrics Review the Teaching Activity

Return on Google Advertising

Analysis and Metrics, Digital Marketing, Member Activities, Promotion

Students are presented with the top-level key results of a few websites that have invested in Google advertising. The task is to determine how well they have performed and whether they should continue to use search engine ads.
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Return on Google Advertising Review the Teaching Activity

Allocating Fixed Costs (Product Profitability)

Analysis and Metrics, Member Activities, Pricing, Products and Brands

Allocating fixed costs to products, in order to more fully assess product profitability, can be determined in different ways with different outcomes. In this simple example, students assess the impact of allocating fixed costs to its products profitability.
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Allocating Fixed Costs (Product Profitability) Review the Teaching Activity

Reviewing Product Launch Results

Analysis and Metrics, Member Activities, New Product Process

In this activity, students need to review the recent new product launch results across different firms from a financial perspective and assess how well that their respective launches went.
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Reviewing Product Launch Results Review the Teaching Activity