This is a Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management, and marketing financials.
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Advanced Positioning Simulation Game Review the Teaching Activity
The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their goal is to increase overall profitability of this music festival event, while ensuring the foundation of a logical marketing strategy.
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Financially-driven Marketing Strategy Review the Teaching Activity
The student task in this activity is to identify the key environmental factors that will impact strategy and then recommend appropriate strategy revisions and modifications.
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From Situational Analysis to Marketing Strategy Review the Teaching Activity
This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local needs in host countries. Students first review a short video and then address specific questions on international marketing.
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McDonald’s Food Throughout the World Review the Teaching Activity
In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing the output of a multi-attribute attitude model.
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Monitoring Consumer Attitudes Review the Teaching Activity
In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to interpret the results and consider the how it may affect marketing decisions.
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Using Market Concentration (Market Shares) Review the Teaching Activity
In this activity, students will review a simple table containing market share and sales information, in order to interpret the marketplace.
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Using Market Share Information Review the Teaching Activity
This activity is designed for students of marketing strategy to help understand the relationship between mission statement and the firm’s marketing strategy.
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Understanding Mission Statements Review the Teaching Activity
This activity explores the concept of core competencies and their role in the development of a marketing strategy.
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What are Core Competencies? Review the Teaching Activity
This student discussion exercise is built around a video where the founder and CEO of the Dollar Shave Club discusses how the business was built and has been made successful.
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A Successful Entrepreneurial Start-up Review the Teaching Activity