For this activity, students will use the product life cycle free Excel tool to map products onto the four stages of the PLC. This is a relatively simple activity, but is designed for them to get the core concept of how product categories fit into the stages and how they evolve over time.
EXCLUSIVE MEMBER ACTIVITY
Plotting on the Product Life Cycle Review the Teaching Activity
In this video-based activity, students will review a five-minute video highlighting different approaches to market testing, and then address various questions on the video and the new product process.
Understanding Test Marketing Review the Teaching Activity
Students review the viral video launch of the highly successful Dollar Shave Club and then identify their 7P’s offering and the mindset of their target market. Great activity for breaking down the full 7P’s marketing mix.
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Marketing Mix of the Dollar Shave Club Review the Teaching Activity
In this activity, students compare the assessment factors for three market segments. They need to rate each factor and then choose the best segment overall to be their chosen target market.
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Target Market Assessment Review the Teaching Activity
In this case study, students look at a successful implementation of a CRM program and how it was able to transform the success of a credit union.
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Implementing a CRM Program Review the Teaching Activity
In this marketing research task, students classify questions into scales: nominal, ordinal, interval, and ratios scales.
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Market Research Scales Review the Teaching Activity
In this introduction to segmentation (and viable segments) students review information for 12 consumers and split them into segments. It sounds simple, but is it?
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How Would You Segment These Consumers? Review the Teaching Activity
In this case study, students review Crust Pizza, an up-market take-away pizza chain that was able to successfully compete in the price-competitive and mature pizza market.
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Success in Entering a Competitive and Mature Market Review the Teaching Activity
In this in-class activity, students need to review a seemingly successful and profitable burger chain. A great learning exercise for brand management versus short-term profits.
EXCLUSIVE MEMBER ACTIVITY
Brand Management Challenge Review the Teaching Activity
The centerpiece of decision-making is based around a SWOT planning sheet that is automatically produced and updated as the game progresses. Check out some screenshots of the key components of the planning sheet.
Example Screenshots of the Expert-level Sim Game Review the Teaching Activity