Member Activities Archives - Page 16 of 33 - Great Ideas for Teaching Marketing

Components of Brand Value

In this activity, students explore what makes up a strong brand and how a brand is developed – getting beyond simple brand awareness.
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Components of Brand Value Review the Teaching Activity

Do We Use the 4Ps or the 7Ps?

Definitions, Introductory Concepts, Member Activities, Services/CRM

An in-class activity for students to understand which products are more suited to the 4Ps (goods) or the 7Ps (services) marketing mix.
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Do We Use the 4Ps or the 7Ps? Review the Teaching Activity

Firms will utilize price adjustments (and discounts) in order to target particular consumers, or to adapt to particular situations. In this activity, students identify examples and how to effectively use price adjustments.
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Using Pricing Adjustments Review the Teaching Activity

Protect the Brand or Grow the Profit?

Decisions and Mini-Cases, Member Activities, Places and Channels, Pricing, Products and Brands

In this activity, consumers visit a well-known store to buy some furniture, but the salesperson operates in their own interests, rather than meeting the needs of the customer. The dilemma here is the trade-off between long-term sales and brand management and short-term profitability. What is the best approach?
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Protect the Brand or Grow the Profit? Review the Teaching Activity

Direct Marketing Terms

Member Activities, Promotion

The terms and jargon of direct marketing are sometimes confusing. In this activity, the task is to match the definition/term to its best description.
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Direct Marketing Terms Review the Teaching Activity

Different Firms – Different Research?

Analysis and Metrics, Member Activities, New Product Process, Research and MIS

Sometimes a firm’s particular characteristics (or marketing situation) will influence their choice of the most appropriate marketing research design (as this activity will demonstrate). The task in this activity is to match the type of market testing research to the firm most likely to conduct it.
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Different Firms – Different Research? Review the Teaching Activity

Defining Market Research Terms

Analysis and Metrics, Member Activities, Research and MIS

For this task, students match the market research term to its definition, as a simple check of their understanding of the main marketing research methods.
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Defining Market Research Terms Review the Teaching Activity

Identify the Steps in the New Product Process

Member Activities, New Product Process

In this activity, students match the key step in the new product process to its appropriate definition, to confirm their broad understand of the NPD process.
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Identify the Steps in the New Product Process Review the Teaching Activity

Plotting on the Product Life Cycle

Marketing Environment, Member Activities, Products and Brands, Tools

For this activity, students will use the product life cycle free Excel tool to map products onto the four stages of the PLC. This is a relatively simple activity, but is designed for them to get the core concept of how product categories fit into the stages and how they evolve over time.
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Plotting on the Product Life Cycle Review the Teaching Activity

Understanding Test Marketing

Member Activities, New Product Process, video

In this video-based activity, students will review a five-minute video highlighting different approaches to market testing, and then address various questions on the video and the new product process.

Understanding Test Marketing Review the Teaching Activity