In this activity, students need to consider what is the primary purpose of marketing? While many students will opt for marketing plans, new products, communication campaigns – is that what marketing is really all about?
What Do You Want a Marketer to Do? Review the Teaching Activity
In this activity, students review a managers meeting where they outline the various advantages and limitations of different segmentation bases for the purposes of selecting target markets. It is helpful exercise to help students understand the key differences between main bases and how they can impact the target market selection.
Which Segmentation Base Should We Use? Review the Teaching Activity
Students are presented with a customer profile but they can only choose a small proportion of the information to access. Which segmentation base information will they choose and find the most effective?
Which Segmentation Base is the Most Helpful? Review the Teaching Activity
In this activity, students explore the effectiveness of age segments. Age segmentation is a common approach used by students, but is it worthwhile, especially as compared to other segmentation bases.
Is Age Segmentation a Good Approach? Review the Teaching Activity
A local coffee shop has conducted a pricing experiment and broadened their product line. But did the experiment work? And should they continue with the pricing approach or discontinue it? A great activity for assessing marketing mix changes.
Coffee Shop Pricing Market Test Review the Teaching Activity
Students need to determine which is the best brand choice for consumers using different decision rules, namely compensatory, conjunctive, disjunctive, lexicographic and elimination-by-aspects rules.
Using Decision Rules in Consumer Behavior Review the Teaching Activity
Students are presented with a scoring model to see how compensatory decision-making is undertaken and to choose the best brand.. And they also need to identify how brands can use this information in their marketing mix.
Compensatory Decision Rules Review the Teaching Activity
In this activity, students review a focus group discussion with recent buyers and work out which non-compensatory decision rule each consumer used. A helpful task for understanding the differences in decision rules in the evaluation stage of the buyer decision process.
Non-Compensatory Decision Rules Review the Teaching Activity
A list of all the free and member only tools available on Great Ideas – contains over 20 tools, premium templates, and games – all in one handy place.
List of All Marketing Tools for Members Review the Teaching Activity
The student task is to review a list of potential macro-environmental factors that may impact McDonald’s and identify relevant ones for inclusion in PESTLE, and then as either opportunities or threats in SWOT.
Using PESTLE and SWOT Analysis for McDonalds Review the Teaching Activity