Can a CFO Run Marketing? = Solutions
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GE-McKinsey Multi-Factor Excel Template = Solutions
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Identifying Benefits and Features = Solutions
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Does Product Augmentation Matter? = Solutions
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Does Product Augmentation Matter? = Solutions Review the Teaching Activity
The Role of Marketing = Solutions
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Marketing Trivia Quiz = Solutions
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Choosing a Target Market = Solutions
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Using Market Share Information = Solutions
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Using Market Share Information = Solutions Review the Teaching Activity
From Research to Strategy = Solutions
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From Research to Strategy = Solutions Review the Teaching Activity