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Introductory Concepts
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Customer Lifetime Value Calculation (a step-by-step guide) = Solutions

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Customer Lifetime Value Calculation (a step-by-step guide) = Solutions Review the Teaching Activity

What is Marketing at McDonald’s? = Solutions

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Instructor solutions.

What is Marketing at McDonald’s? = Solutions Review the Teaching Activity

Working with the Marketing Mix = Solutions

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Working with the Marketing Mix = Solutions Review the Teaching Activity

Improving the Marketing Mix = Solutions

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Improving the Marketing Mix = Solutions Review the Teaching Activity

Strategy Focus = Solutions

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Strategy Focus = Solutions Review the Teaching Activity

Developing a Marketing Mix = Solutions

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Developing a Marketing Mix = Solutions Review the Teaching Activity

Developing a Strategy and a Marketing Mix = Solutions

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Developing a Strategy and a Marketing Mix = Solutions Review the Teaching Activity

Using Market Research Results = Solutions

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Using Market Research Results = Solutions Review the Teaching Activity

New Target Market = New Marketing Mix? = Solutions

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New Target Market = New Marketing Mix? = Solutions Review the Teaching Activity

Time for a New Positioning Slogan? = Solutions

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Time for a New Positioning Slogan? = Solutions Review the Teaching Activity

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