A “Too Simple” View of Marketing? = Solutions
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Member Solutions
Can a CFO Run Marketing? = Solutions
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Can a CFO Run Marketing? = Solutions Review the Teaching Activity
GE-McKinsey Multi-Factor Excel Template = Solutions
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Identifying Benefits and Features = Solutions
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Identifying Benefits and Features = Solutions Review the Teaching Activity
Does Product Augmentation Matter? = Solutions
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Does Product Augmentation Matter? = Solutions Review the Teaching Activity
The Role of Marketing = Solutions
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The Role of Marketing = Solutions Review the Teaching Activity
Marketing Trivia Quiz = Solutions
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Marketing Trivia Quiz = Solutions Review the Teaching Activity
Choosing a Target Market = Solutions
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Choosing a Target Market = Solutions Review the Teaching Activity