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Introductory Concepts
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Segmentation and Positioning
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Analysis and Metrics
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Member Solutions

Your Perceptions of Marketing = Solutions

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Your Perceptions of Marketing = Solutions Review the Teaching Activity

Which Marketing Orientation is Best? = Solutions

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Which Marketing Orientation is Best? = Solutions Review the Teaching Activity

Understanding Marketing Orientation = Solutions

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Understanding Marketing Orientation = Solutions Review the Teaching Activity

Understanding Customer Satisfaction = Solutions

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Understanding Customer Satisfaction = Solutions Review the Teaching Activity

The Role of a Marketer = Solutions

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The Role of a Marketer = Solutions Review the Teaching Activity

Are these Marketing Tasks? = Solutions

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Are these Marketing Tasks? = Solutions Review the Teaching Activity

Perceptions of CRM = Solutions

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Perceptions of CRM = Solutions Review the Teaching Activity

Will Profit per Customer Increase Each Year? = Solutions

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Will Profit per Customer Increase Each Year? = Solutions Review the Teaching Activity

Switching Barriers (Customer Retention) = Solutions

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Switching Barriers (Customer Retention) = Solutions Review the Teaching Activity

Calculating Customer Lifetime Value (Impact of Future Years) = Solutions

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Calculating Customer Lifetime Value (Impact of Future Years) = Solutions Review the Teaching Activity

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