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Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Member Solutions

The Role of a Marketer = Solutions

Member Solutions

Instructor solutions.

The Role of a Marketer = Solutions Review the Teaching Activity

Are these Marketing Tasks? = Solutions

Member Solutions

Instructor solutions.

Are these Marketing Tasks? = Solutions Review the Teaching Activity

Perceptions of CRM = Solutions

Member Solutions

Instructor solutions.

Perceptions of CRM = Solutions Review the Teaching Activity

Will Profit per Customer Increase Each Year? = Solutions

Member Solutions

Instructor solutions.

Will Profit per Customer Increase Each Year? = Solutions Review the Teaching Activity

Switching Barriers (Customer Retention) = Solutions

Member Solutions

Instructor solutions.

Switching Barriers (Customer Retention) = Solutions Review the Teaching Activity

Calculating Customer Lifetime Value (Impact of Future Years) = Solutions

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Instructor solutions.

Calculating Customer Lifetime Value (Impact of Future Years) = Solutions Review the Teaching Activity

Working with Customer Lifetime Value = Solutions

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Instructor solutions.

Working with Customer Lifetime Value = Solutions Review the Teaching Activity

Impact of Reduced Staff Empowerment = Solutions

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Instructor solutions.

Impact of Reduced Staff Empowerment = Solutions Review the Teaching Activity

Calculating Customer Lifetime Value (Basic Formula) = Solutions

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Instructor solutions.

Calculating Customer Lifetime Value (Basic Formula) = Solutions Review the Teaching Activity

Justifying Marketing with CLV = Solutions

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Justifying Marketing with CLV = Solutions Review the Teaching Activity

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