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GITM Members have access to 500+ Activities and plus Solutions: Click to Find Out More

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Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Member Solutions

Using Pricing Adjustments = Solutions

Member Solutions

Instructor solutions.

Using Pricing Adjustments = Solutions Review the Teaching Activity

Return on Marketing Investment Game = Solutions

Member Solutions

Instructor solutions.

Return on Marketing Investment Game = Solutions Review the Teaching Activity

Making a Price Decision = Solutions

Member Solutions

Instructor solutions.

Making a Price Decision = Solutions Review the Teaching Activity

Competitive Pricing Responses = Solutions

Member Solutions

Instructor solutions.

Competitive Pricing Responses = Solutions Review the Teaching Activity

Value Pricing: Will You Pay More? = Solutions

Member Solutions

Instructor solutions.

Value Pricing: Will You Pay More? = Solutions Review the Teaching Activity

Price Penetration or Price Skimming? = Solutions

Member Solutions

Instructor solutions.

Price Penetration or Price Skimming? = Solutions Review the Teaching Activity

Average Cost Curves Game = Solutions

Member Solutions

Instructor solutions.

Average Cost Curves Game = Solutions Review the Teaching Activity

Pricing Objectives = Solutions

Member Solutions

Instructor solutions.

Pricing Objectives = Solutions Review the Teaching Activity

Different Pricing Terms = Solutions

Member Solutions

Instructor solutions.

Different Pricing Terms = Solutions Review the Teaching Activity

New Coke Case Study (Part 2) = Solutions

Member Solutions

Instructor solutions.

New Coke Case Study (Part 2) = Solutions Review the Teaching Activity

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