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Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
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Member Solutions

Paid, Owned or Earned Media? = Solutions

Member Solutions

Instructor solutions.

Paid, Owned or Earned Media? = Solutions Review the Teaching Activity

Repositioning the Cruise Ship Industry = Solutions

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Instructor solutions.

Repositioning the Cruise Ship Industry = Solutions Review the Teaching Activity

Do These Products Solve a Consumer Need? = Solutions

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Do These Products Solve a Consumer Need? = Solutions Review the Teaching Activity

Difference Between Strategy and Tactics = Solutions

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Difference Between Strategy and Tactics = Solutions Review the Teaching Activity

Leaky Bucket Theory = Solutions

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Leaky Bucket Theory = Solutions Review the Teaching Activity

Lost Generic Brand Names = Solutions

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Lost Generic Brand Names = Solutions Review the Teaching Activity

Using an Event as a Promotional Tool = Solutions

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Using an Event as a Promotional Tool = Solutions Review the Teaching Activity

International Market Entry (Case Study) = Solutions

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International Market Entry (Case Study) = Solutions Review the Teaching Activity

Adapting to the Local Market = Solutions

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Adapting to the Local Market = Solutions Review the Teaching Activity

International Markets: MCQs = Solutions

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International Markets: MCQs = Solutions Review the Teaching Activity

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