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Introductory Concepts
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Member Solutions

Should We Create a Consumer Panel? = Solutions

Member Solutions

Educator solutions for the teaching activity.

Should We Create a Consumer Panel? = Solutions Review the Teaching Activity

Using Consumer Panels for Marketing Research = Solutions

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Educator solutions

Using Consumer Panels for Marketing Research = Solutions Review the Teaching Activity

Cobranding of Coke and Oreos = Solutions

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Educator solutions for Coke and Oreos Cobranding

Cobranding of Coke and Oreos = Solutions Review the Teaching Activity

Benefits and Risks of Cobranding = Solutions

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Educator solutions for Coke and Oreo case study

Benefits and Risks of Cobranding = Solutions Review the Teaching Activity

Techniques to Generate Consumer Reviews = Solutions

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Techniques to Generate Consumer Reviews = Solutions Review the Teaching Activity

Evaluating the Impact of Sales Promotions = Solutions

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Educator solutions for Evaluating the Impact of Sales Promotions

Evaluating the Impact of Sales Promotions = Solutions Review the Teaching Activity

New Product Evaluation Challenges = Solutions

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New Product Evaluation Challenges = Solutions Review the Teaching Activity

Key Challenges of New Products = Solutions

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Key Challenges of New Products = Solutions Review the Teaching Activity

Do Firms Have a Social Responsibility? (Discussion Task) = Solutions

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Do Firms Have a Social Responsibility? (Discussion Task) = Solutions Review the Teaching Activity

Do Firms Have a Social Responsibility? (Debates) = Solutions

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Do Firms Have a Social Responsibility? (Debates) = Solutions Review the Teaching Activity

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