Marketing Mix Archives - Great Ideas for Teaching Marketing

Crafting a Targeted Marketing Mix for Segments

Consumer Behavior, Marketing Mix, Member Activities, Segmentation and Positioning, Services/CRM, Strategy and Plans

In this activity, students will analyze four distinct market segments identified by an insurance firm and develop a tailored 7Ps marketing mix to appeal to one of these segments. Each segment has unique characteristics based on a matrix with two axes: active vs. passive insurance seekers and price vs. non-price sensitivity. You can choose to assign segments to groups or let students choose one or more segment to target.

Crafting a Targeted Marketing Mix for Segments Review the Teaching Activity

Marketing Definitions Challenge Game

Games and Quizzes, Introductory Concepts, Marketing Mix, Member Activities

In this activity, students will test their knowledge of marketing concepts by evaluating two definitions for each term: one correct, and one incorrect. Their challenge is to identify the accurate definition. Escalating points are awarded to create an exciting in-class game.

Marketing Definitions Challenge Game Review the Teaching Activity

Understanding Marketing Mix Modeling (MMM)

Analysis and Metrics, Marketing Mix, Member Activities, Promotion, Research and MIS

In this activity, students assume the role of a marketing analyst for a fast-food chain. They use data and a regression model which shows different marketing and operational factors that influence sales. Their task is to understand and use the model to make recommendations to enhance marketing effectiveness and drive sales growth.

Understanding Marketing Mix Modeling (MMM) Review the Teaching Activity

Techniques to Generate Consumer Reviews

Analysis and Metrics, Consumer Behavior, Discussion Exercises, Free Activities, Marketing Mix, Services/CRM

Generating consumer reviews can be a powerful approach to making services tangible, building trust in the brand, and reducing purchase risk for first-time customers. In this activity, students assess different approaches to generating more consumer reviews and evaluate which ones are likely to be more effective.

Techniques to Generate Consumer Reviews Review the Teaching Activity

Product and Price Multiple Choice Revision Questions

Marketing Mix, MCQs, Member Activities, Pricing, Products and Brands, Promotion

Around 60 multiple choice questions on the product mix and the pricing mix – ideal for student revision and setting quizzes.

Product and Price Multiple Choice Revision Questions Review the Teaching Activity

Place and Promotion Multiple Choice Revision Questions

Marketing Mix, MCQs, Member Activities, Places and Channels, Promotion

Over 70 multiple choice questions on the place mix and the promotional mix – ideal for student revision and setting quizzes.

Place and Promotion Multiple Choice Revision Questions Review the Teaching Activity

Online Customers Reviews: Implications for the Brand and Consumers

Consumer Behavior, Marketing Mix, Promotion, Services/CRM

Students consider the value and impact of online reviews (a form of physical evidence) for a hotel with a very unusual market positioning. As independent reviews grow in importance to consumers, budding marketers need to understand their potential impact.

Online Customers Reviews: Implications for the Brand and Consumers Review the Teaching Activity

Is Repositioning the Best Option?

Marketing Mix, Member Activities, New Product Process, Products and Brands, Segmentation and Positioning

In this activity, students work with a snack brand that has one underperforming product and choose from an array of ideas and suggestions to improve results, and address the question is repositioning the best option?

Is Repositioning the Best Option? Review the Teaching Activity

Making Services Tangible (Video Case Study)

Case Study, Marketing Mix, Member Activities, Pricing, Segmentation and Positioning, Services/CRM, video

In this mini case study (with a video case summary as well), students will review how an insurance company was able to make intangible services “tangible”.

Making Services Tangible (Video Case Study) Review the Teaching Activity

Does Physical Evidence Matter?

Consumer Behavior, Discussion Exercises, Marketing Mix, Member Activities, Services/CRM

In this exercise, students are presented with 10 trade-offs between two firms – with their only difference being physical evidence. It is designed for students to understand that physical evidence has a significant impact on consumer perceptions and their choice of a suitable offering. A fun exercise for marketing students of all levels.

Does Physical Evidence Matter? Review the Teaching Activity