Assessing the Corporate Culture
In this task, students identify how different internal environments influence firms choices of marketing strategy.
Assessing the Corporate Culture Review the Teaching Activity
Marketing Environment
Assessing the Impact of Environmental Change
The student task is to review survey results of attitudes towards moving to a cashless society and identify how retailers will be able to benefit from this emerging opportunity.
Assessing the Impact of Environmental Change Review the Teaching Activity
Making a Marketing Strategy Choice
This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct marketing strategy choices. The student task is to determine, based on the information available, the best approach for the firm.
Making a Marketing Strategy Choice Review the Teaching Activity
Should We Broaden Our Product Offering?
In this exercise, students assess the for and against of a franchised food retailer broadening their product range, as the proposed move has both opportunities and substantial risks.
Should We Broaden Our Product Offering? Review the Teaching Activity
What is Marketing at McDonald’s?
In this activity, students review an overview of McDonald’s in their early days to identify the reasons for their success and the importance of marketing in their overall performance.
What is Marketing at McDonald’s? Review the Teaching Activity