Marketing Environment Archives - Page 4 of 6 - Great Ideas for Teaching Marketing

Walmart and Corporate Social Responsibility

Discussion Exercises, Ethics, Free Activities, Marketing Environment

Student exercise to discuss Walmart and the concept of societal marketing and how it fits with profit goals.

Walmart and Corporate Social Responsibility Review the Teaching Activity

Staff Bonuses and Internal Marketing

Discussion Exercises, Marketing Environment, Member Activities, News item, Places and Channels, Services/CRM

For this exercise, which is based on Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales, profitability, and marketing results.
EXCLUSIVE MEMBER ACTIVITY

Staff Bonuses and Internal Marketing Review the Teaching Activity

From Bricks and Mortar to Online Retailing

Digital Marketing, Discussion Exercises, Free Activities, Marketing Environment, News item, Places and Channels

In this exercise, students review the key trends impacting of online retailing on traditional shopping centers and retailers. The challenge is to determine the best way forward for these traditional retailers.

From Bricks and Mortar to Online Retailing Review the Teaching Activity

Competing in the New Environment

Digital Marketing, Discussion Exercises, Marketing Environment, Member Activities, New Product Process

This mini case study profiles the successful launch of a new photo printing firm, which has successfully tapped into the new internet and digital world, with an innovated Facebook related photo product.
EXCLUSIVE MEMBER ACTIVITY

Competing in the New Environment Review the Teaching Activity

Using Porter’s Five-forces Model

Analysis and Metrics, Free Activities, Marketing Environment, Review Exercises, Strategy and Plans

In this task, students will use Porter’s Five-forces model to help analyze the book publishing industry, based on the information and data presented.

Using Porter’s Five-forces Model Review the Teaching Activity

Shift to Societal Marketing

Discussion Exercises, Free Activities, Marketing Environment

This exercise contains is a list of questions facing particular industries, where there is increased expectations on them to move to a more socially responsible position. Students need to identify the arguments for/against these positions.

Shift to Societal Marketing Review the Teaching Activity

Developing a CRM Strategy

Analysis and Metrics, Decisions and Mini-Cases, Marketing Environment, Member Activities, Services/CRM, Strategy and Plans

In this activity, students act as consultants for a music festival, with their task being to develop a strategy to increase attendance and profitability for this annual event.

Developing a CRM Strategy Review the Teaching Activity

Need to Improve Internal Marketing?

Discussion Exercises, Marketing Environment, Member Activities, Promotion, Services/CRM

In this activity, students review the disappointing performance of a marketing campaign and determine where the problem occurred and does this firm need to spend more time and effort on its ‘internal marketing’ program?

Need to Improve Internal Marketing? Review the Teaching Activity

Adapting to Socio-Cultural Trends

Consumer Behavior, Discussion Exercises, Free Activities, Marketing Environment, Strategy and Plans

For this exercise, students consider the impact of culture and lifestyle changes, from the point of view of an organization that markets holiday packages and tours.

Adapting to Socio-Cultural Trends Review the Teaching Activity

Preparing a SWOT

Discussion Exercises, Free Activities, Marketing Environment, Strategy and Plans

The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.

Preparing a SWOT Review the Teaching Activity