Marketing Environment Archives - Page 3 of 6 - Great Ideas for Teaching Marketing

Using PESTLE and SWOT Analysis for McDonalds

Analysis and Metrics, Marketing Environment, Member Activities, Strategy and Plans

The student task is to review a list of potential macro-environmental factors that may impact McDonald’s and identify relevant ones for inclusion in PESTLE, and then as either opportunities or threats in SWOT.

Using PESTLE and SWOT Analysis for McDonalds Review the Teaching Activity

Is Marketing a Challenging Career?

Discussion Exercises, Free Activities, Introductory Concepts, Marketing Environment

In this discussion-based exercise, students explore the factors that make marketing such as interesting, yet challenging, career path. Ideal for student cohorts thinking about pursuing marketing as their profession.

Is Marketing a Challenging Career? Review the Teaching Activity

Plotting on the Product Life Cycle

Marketing Environment, Member Activities, Products and Brands, Tools

For this activity, students will use the product life cycle free Excel tool to map products onto the four stages of the PLC. This is a relatively simple activity, but is designed for them to get the core concept of how product categories fit into the stages and how they evolve over time.
EXCLUSIVE MEMBER ACTIVITY

Plotting on the Product Life Cycle Review the Teaching Activity

Interactive Marketing (Trading) Game

B2B Marketing, Free Activities, Games and Quizzes, Marketing Environment, Role Plays, Sim Games

Here is a great learning game to play with your marketing and business students. It is provided free and is highly engaging.

Interactive Marketing (Trading) Game Review the Teaching Activity

Toys R Us Bankruptcy: Marketing Environmental Factors

Case Study, Free Activities, Marketing Environment, Strategy and Plans

In this activity, students review a video on the rise and fall of Toys R Us and identify the key marketing environmental factors that they failed to adapt to.

Toys R Us Bankruptcy: Marketing Environmental Factors Review the Teaching Activity

SWOT Analysis (Free Tool)

Analysis and Metrics, Free Activities, Marketing Environment, Strategy and Plans, Tools

This is a free SWOT analysis Excel tool, which is simple and easy to use for students to prepare detailed SWOTs. Also ideal for student assignments and reports.

SWOT Analysis (Free Tool) Review the Teaching Activity

From Situational Analysis to Marketing Strategy

Discussion Exercises, Marketing Environment, Member Activities, Strategy and Plans

The student task in this activity is to identify the key environmental factors that will impact strategy and then recommend appropriate strategy revisions and modifications.
EXCLUSIVE MEMBER ACTIVITY

From Situational Analysis to Marketing Strategy Review the Teaching Activity

The Internal Marketing Environment

Free Activities, Marketing Environment

In this exercise, students look at the role of the internal marketing environment when developing a marketing strategy.

The Internal Marketing Environment Review the Teaching Activity

Walmart and Corporate Social Responsibility

Discussion Exercises, Ethics, Free Activities, Marketing Environment

Student exercise to discuss Walmart and the concept of societal marketing and how it fits with profit goals.

Walmart and Corporate Social Responsibility Review the Teaching Activity

Staff Bonuses and Internal Marketing

Discussion Exercises, Marketing Environment, Member Activities, News item, Places and Channels, Services/CRM

For this exercise, which is based on Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales, profitability, and marketing results.
EXCLUSIVE MEMBER ACTIVITY

Staff Bonuses and Internal Marketing Review the Teaching Activity