Marketing Environment Archives - Great Ideas for Teaching Marketing

Jaguar Rebranding and Repositioning Case Study

Case Study, Consumer Behavior, Free Activities, Marketing Environment, New Product Process, Products and Brands, Segmentation and Positioning, Strategy and Plans

This case study examines the challenges of brand repositioning using Jaguar’s 2024 strategy. Students will analyze key marketing decisions, including the promotional video and their concept car launch. The case encourages critical thinking about creative messaging, brand management, strategy, DEI issues, and the risks of targeting new consumers while potentially alienating loyal customers.

Jaguar Rebranding and Repositioning Case Study Review the Teaching Activity

Marketing Ethics Game: Version 2

Ethics, Games and Quizzes, Marketing Environment, Member Activities, Role Plays, Strategy and Plans

This is a points-based game built around 10 ethical and social dilemmas (trade-offs). In each round, students need to make a strategic decision that will add/remove points for profits, customer satisfaction, staff satisfaction, and ethical behavior. But what is more important to your students – profit maximization or running a well-balanced business? Designed as a game to make ethical decisions fun, enjoyable, and more real-world based. Note: This is an updated version of the existing Marketing Ethics Decision Game.

Marketing Ethics Game: Version 2 Review the Teaching Activity

Emerging Marketing Eras

Digital Marketing, Ethics, Introductory Concepts, Marketing Environment, Member Activities, Services/CRM, Strategy and Plans

In this exercise, students go beyond the traditional marketing orientations and explore the emerging eras of experience, digital, relationships, and sustainability and ethics. A helpful activity for students to see where the field of marketing is heading.

Emerging Marketing Eras Review the Teaching Activity

Key Challenges of New Products

Discussion Exercises, Free Activities, Marketing Environment, New Product Process, Products and Brands, Strategy and Plans

This is a teaching activities designed to introduces students to the concepts and challenges of new products and the decision of whether to introduce them. It is a good foundational task to lead into this teaching activity: New Product Evaluation Challenges.

Key Challenges of New Products Review the Teaching Activity

Industry Analysis Using Porter’s Five Forces Model

Analysis and Metrics, Discussion Exercises, Marketing Environment, Member Activities, Strategy and Plans

In this task, students use Porter’s Five-forces model to help analyze the fast-food industry in the U.S. They have been provided with key information and data to enable a deeper level of industry analysis.

Industry Analysis Using Porter’s Five Forces Model Review the Teaching Activity

Aldi Supermarkets Differentiation Case Study

Case Study, International, Marketing Environment, Member Activities, Places and Channels, Segmentation and Positioning

In this activity, students explore Aldi supermarkets and their operations in the United States and how they managed to grow and become successful in the “generic” supermarket retailing sector.

Aldi Supermarkets Differentiation Case Study Review the Teaching Activity

Redesigning the In-store Experience for Toys R Us

Case Study, Marketing Environment, Member Activities, Places and Channels, Strategy and Plans

This activity is a mix of retailing design and customer experience challenges – that is, how could have Toys R Us modified their in-store offering and design for continued success – plus it also reinforces the impact of marketing environment factors and how they can derail a long-term successful strategy.

Redesigning the In-store Experience for Toys R Us Review the Teaching Activity

Do Firms Have a Social Responsibility? (Discussion Task)

Discussion Exercises, Ethics, Marketing Environment, Member Activities, Social

Students are presented with three scenarios where large brands or industries are expected to be more socially responsible. But is that the essence of marketing? Indeed, do we need to rethink the definition of modern-day marketing? This is a discussion task variation of the debate task of the same name.

Do Firms Have a Social Responsibility? (Discussion Task) Review the Teaching Activity

Do Firms Have a Social Responsibility? (Debates)

Discussion Exercises, Ethics, Marketing Environment, Member Activities, Social

In this debate exercise, students are faced with three debate situations, in regard to social responsibility. In particular, they address the question of whether large brands need to “do more” than just meet customer needs and make profits? Indeed, has the scope of marketing expanded?

Do Firms Have a Social Responsibility? (Debates) Review the Teaching Activity

Who Has the Social Right of Way?

Decisions and Mini-Cases, Marketing Environment, Member Activities, Promotion, Social

Students, as marketing managers for a large hotel chain operating in a major tourist city, have been approached by their CEO to “pick a side” and lobby for a looming social issue of allowing e-scooters to operate in the city.

Who Has the Social Right of Way? Review the Teaching Activity