Role of Marketing
In this exercise, students outline their own understanding of the role marketing – using their own words, rather than a formal definition – to assist with their understanding.
Role of Marketing Review the Teaching Activity
Introductory Concepts
Can Marketers Become CEOs?
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they need.
EXCLUSIVE MEMBER ACTIVITY
Can Marketers Become CEOs? Review the Teaching Activity
Marketing Career Quiz
In the marketing career quiz there are 20 questions about work preferences, thinking style and interests. There are three options for each question, students pick the one that best describes them. UPDATED worksheet version.
Marketing Career Quiz Review the Teaching Activity
A “Too Simple” View of Marketing?
A discussion exercise designed for students new to marketing. Gets them thinking about the role of marketing, outside of formal definitions.
A “Too Simple” View of Marketing? Review the Teaching Activity
Marketing and Ethics
Marketers are also accused in the media from time to time of creating the material society and of “forcing” people to buy products that they really don’t want or need – is this the case?
Marketing and Ethics Review the Teaching Activity
Does Society Need Marketing?
In this task, students consider these questions: Does marketing promote consumption for its own sake and does society need marketing?
EXCLUSIVE MEMBER ACTIVITY
Does Society Need Marketing? Review the Teaching Activity
Decoding Promotional Messages
Decoding refers to how consumers will understand the marketing communication. In this activity, students need to determine what is the main message for some ambiguous promotional messages.
Decoding Promotional Messages Review the Teaching Activity
Time for a New Positioning Slogan?
This fitness center is starting to think that their positioning tag-line is primarily responsible for their loss of new customers/members – what do your students think?
Time for a New Positioning Slogan? Review the Teaching Activity
New Target Market = New Marketing Mix?
For this activity, students need to determine whether the law firm will need to modify its marketing mix as they pursue another target market.
New Target Market = New Marketing Mix? Review the Teaching Activity
Using Market Research Results
This mini case is for a hotel chain who have conducted a customer satisfaction survey. Given these research results, what advice can be given?
Using Market Research Results Review the Teaching Activity