In this activity, students will test their knowledge of marketing concepts by evaluating two definitions for each term: one correct, and one incorrect. Their challenge is to identify the accurate definition. Escalating points are awarded to create an exciting in-class game.
Marketing Definitions Challenge Game Review the Teaching Activity
Students will review the evolution of marketing over time and perhaps answer why there are different perceptions of ‘what is marketing?’ across various organizations. A good introduction to the array of the marketing eras.
The Evolution of Marketing Eras Review the Teaching Activity
In this exercise, students go beyond the traditional marketing orientations and explore the emerging eras of experience, digital, relationships, and sustainability and ethics. A helpful activity for students to see where the field of marketing is heading.
Emerging Marketing Eras Review the Teaching Activity
This is a 2nd mini version of the Marketing Connections Puzzle Game, where students are presented with four mini puzzles. A great activity for reinforcing marketing definitions in a fun way.
Mini Challenging Marketing Connections Puzzle Game Review the Teaching Activity
This activity involves analyzing market segments for Greenhills Shoes, a sustainable footwear company. Students will identify how to expand the brand without compromising its eco-friendly values, focusing on understanding brand positioning and the importance of sustainability in marketing.
Tapping into Customer Value Review the Teaching Activity
In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical decision in today’s data-driven business world. This is a great activity for students to think about their career from a strategic perspective.
Can a CFO Run Marketing? Review the Teaching Activity
In this activity, students review 20 statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement. It is designed for students later on in their marketing students. Ideal for class discussions and debates.
Understanding the Role of Marketing Review the Teaching Activity
As we know, product attributes are the characteristics and qualities of a product, which can be either being tangible or intangible. Students work through sets of product features and benefits to sort out which is which.
Difference Between Features, Functions, and Benefits Review the Teaching Activity
This is a second set of rebus puzzles on Great Ideas. In this task, students solve a series of puzzles that combines pictures, symbols, and letters to represent a word or phrase in marketing. Contains 24 puzzles.
Fun Rebus Puzzles for Marketing Students (Part 2) Review the Teaching Activity
This is the video version of the had-copy rebus puzzles for marketing activities. There are four videos of 12 puzzles each. Each video runs for five minutes. A great refresher task and a bit of fun revision.
Marketing Rebus Puzzles (Video Version) Review the Teaching Activity