Walmart and Corporate Social Responsibility
Student exercise to discuss Walmart and the concept of societal marketing and how it fits with profit goals.
Walmart and Corporate Social Responsibility Review the Teaching Activity
Discussion Exercises
Using the Five Product Level Model
A discussion exercise for marketing students, where students split two products of their choice into the five levels of core, actual, augmented, and so on.
EXCLUSIVE MEMBER ACTIVITY
Using the Five Product Level Model Review the Teaching Activity
The Consumer Products Classification Scheme
In this discussion activity, marketing students outline the marketing mix considerations associated with the consumer products classification scheme.
The Consumer Products Classification Scheme Review the Teaching Activity
How to Segment a Market
The task is to construct your a segmentation approach, using a list of 15 possible market segments that could exist in virtually any market.
How to Segment a Market Review the Teaching Activity
New Coke Case Study (Part 2)
This is Part 2 of the New Coke case study where students role-play characters or participants in the decision to develop and launch New Coke.
New Coke Case Study (Part 2) Review the Teaching Activity
Marketing and Ethics
Marketers are also accused in the media from time to time of creating the material society and of “forcing” people to buy products that they really don’t want or need – is this the case?
Marketing and Ethics Review the Teaching Activity
Understanding Critical Incidents
In this activity, students look at a range of critical incidents in services marketing and discuss how they could be addressed.
Understanding Critical Incidents Review the Teaching Activity
Staff Bonuses and Internal Marketing
For this exercise, which is based on Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales, profitability, and marketing results.
EXCLUSIVE MEMBER ACTIVITY
Staff Bonuses and Internal Marketing Review the Teaching Activity
The Validity of Online Marketing Research
In this task, students review the results of an online market research survey undertaken by a firm and determine how valid the results are likely to be.
EXCLUSIVE MEMBER ACTIVITY
The Validity of Online Marketing Research Review the Teaching Activity
Coke Repositions their Energy Drink (Video Case)
In this video-based mini-case, students will review the repositioning efforts of Coca-Cola in Australia with their energy drink branded “Mother Energy”.
Coke Repositions their Energy Drink (Video Case) Review the Teaching Activity