In this activity, students are presented with four images of “innovative” products. Their task is to evaluate whether this product is simply a gimmick or it has market potential?
EXCLUSIVE ACTIVITY FOR MEMBERS
Do These Products Solve a Consumer Need? Review the Teaching Activity
What motivates a consumer to purchase from a restaurant? Sounds simple, but when it comes to identifying motivations, it is often helpful to look beyond the obvious and uncover the real reasons for consumer actions.
EXCLUSIVE ACTIVITY FOR MEMBERS
Tapping into Consumer Motivations Review the Teaching Activity
In this discussion-based exercise, students explore the factors that make marketing such as interesting, yet challenging, career path. Ideal for student cohorts thinking about pursuing marketing as their profession.
Is Marketing a Challenging Career? Review the Teaching Activity
This activity is a marketing trivia quiz for students to complete, primarily as an icebreaker or introduction to marketing in the early week/s of classes.
Marketing Trivia Quiz (Hardcopy) Review the Teaching Activity
In these digital escape rooms, students need to work together to solve problems, crack codes and finally escape, using their knowledge of marketing. Lots of fun and great for team-building.
Digital Escape Rooms: Getting Started Review the Teaching Activity
In this in-class activity, students need to review a seemingly successful and profitable burger chain. A great learning exercise for brand management versus short-term profits.
EXCLUSIVE MEMBER ACTIVITY
Brand Management Challenge Review the Teaching Activity
These three escape rooms consists of 10 different challenges, built around a theme of a job interview or being a marketing expert. Each challenge is in sequence and needs to be solved first before the next challenge is released – students cannot skip ahead until they solve the puzzle first.
Digital Escape Rooms for Teaching Marketing Review the Teaching Activity
This is a marketing trivia quiz for students to complete, primarily as an icebreaker or introduction to marketing in the early week/s of classes.
Marketing Trivia Quiz (Kahoot version) Review the Teaching Activity
It is an ideal resource for flipped classroom and active learning environments. Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities.
About the Student Workbook Review the Teaching Activity
The student task in this activity is to identify the key environmental factors that will impact strategy and then recommend appropriate strategy revisions and modifications.
EXCLUSIVE MEMBER ACTIVITY
From Situational Analysis to Marketing Strategy Review the Teaching Activity