Students evaluate the effectiveness of tag-lines by being presented with a series of slogans for different types of businesses and choosing which ones would influence them the most. Therefore, this teaching activity is like a fun experiment that you can run in class.
Are You Influenced by Tag-Lines? Review the Teaching Activity
Cash-back offers are an unusual sales promotion tool, as they require the consumer to redeem the offer, as opposed to a straight discount. But the are used for a specific reason related to channel relationships and bargaining power. Students explore the for/against of using cash-back deals.
Why Use Cash-Back Sales Promotions? Review the Teaching Activity
A local fitness center has constructed a marketing plan. Unfortunately, it is not very well designed and has numerous problems. The task of your students is to identify at least 15 problems with the plan. A great exercise in understanding the role and purpose and structure of the marketing plan.
What’s Wrong with the Marketing Plan? Review the Teaching Activity
Students are presented with five personal selling scenarios where the salesperson has NOT executed their selling role ideally. The task is to identify what was gone wrong and what could be improved in each scenario.
Analyzing the Salesperson’s Performance Review the Teaching Activity
In this activity students review a series of common marketing claims that would be generally considered to be misleading. There are 12 examples to consider, with students making a judgment call on which ones to retain and which ones would be unethical and/or ineffective. A pragmatic approach to understanding marketing tactics.
Misleading Marketing Claims – or Not? Review the Teaching Activity
This is a second set of rebus puzzles on Great Ideas. In this task, students solve a series of puzzles that combines pictures, symbols, and letters to represent a word or phrase in marketing. Contains 24 puzzles.
Fun Rebus Puzzles for Marketing Students (Part 2) Review the Teaching Activity
This is the video version of the had-copy rebus puzzles for marketing activities. There are four videos of 12 puzzles each. Each video runs for five minutes. A great refresher task and a bit of fun revision.
Marketing Rebus Puzzles (Video Version) Review the Teaching Activity
Rebus puzzles can provide an engaging revision and team-building experience for students in the classroom. In this task, students solve a series of puzzles that combines pictures, symbols, and letters to represent a word or phrase in marketing. Contains 24 puzzles.
Fun Rebus Puzzles for Marketing Students (Part 1) Review the Teaching Activity
In this exercise, students are presented with 10 trade-offs between two firms – with their only difference being physical evidence. It is designed for students to understand that physical evidence has a significant impact on consumer perceptions and their choice of a suitable offering. A fun exercise for marketing students of all levels.
Does Physical Evidence Matter? Review the Teaching Activity
Students advise a company that has created too many segments how to best combine them (using counter segmentation). A good exercise for students to understand the purpose of segmentation and to consider the trade-off between segment size and viability.
Counter Segmentation Review the Teaching Activity