Students are presented with three scenarios where large brands or industries are expected to be more socially responsible. But is that the essence of marketing? Indeed, do we need to rethink the definition of modern-day marketing? This is a discussion task variation of the debate task of the same name.
Do Firms Have a Social Responsibility? (Discussion Task) Review the Teaching Activity
In this debate exercise, students are faced with three debate situations, in regard to social responsibility. In particular, they address the question of whether large brands need to “do more” than just meet customer needs and make profits? Indeed, has the scope of marketing expanded?
Do Firms Have a Social Responsibility? (Debates) Review the Teaching Activity
Students assume the role of a Communications Manager for a local government area, and to select the best communications campaign to persuade residents that a change to smaller waste bins is a positive change for the overall good. An activity that covers social marketing, communications, and perceptions.
Communicating the Social Change Review the Teaching Activity
In this activity, students will review a podcast episode on social media marketing and platforms, and explore the best platforms for different types of business and situations. A handy overview of the main social media players.
Choosing Social Media Platforms Review the Teaching Activity
In this task, students review several marketing claims and identify whether the firm is making legitimate claims and is helping the natural environment OR whether they are engaged in greenwashing.
Are these Legitimate Marketing Claims or Greenwashing? Review the Teaching Activity
Students analyze a series of online comments made by consumers, and using the Jobs to be Done (JTBD) framework, they will identify the functional, social, and emotional jobs that consumers expect the hotel chain to fulfill.
Identifying Jobs to be Done for a Hotel Chain Review the Teaching Activity
In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical decision in today’s data-driven business world. This is a great activity for students to think about their career from a strategic perspective.
Can a CFO Run Marketing? Review the Teaching Activity
In this activity students will consider the value of a brand (Specsavers) utilizing a long-term tag-line. While tag-lines are often helpful for communicating positioning and guiding IMC campaigns, they may need to be refreshed at times to keep the brand modern and adaptive.
Do Tag-Lines Eventually Wear Out? Review the Teaching Activity
Students are faced with five challenging pricing scenarios or dilemmas. There are arguments for different price points, given the competitive and marketing environment situation. A good activity to learn the practicalities of pricing and to find out that price is much more than just a number.
Handing Challenging Pricing Decisions Review the Teaching Activity
Students play the role of marketing consultants to a candy manufacturer named “Sweet Tech”, who needs strategic marketing advice on setting priorities for their growth plans. The activity is based around the product/market matrix.
Choosing the Best Growth Strategy Review the Teaching Activity