Discussion Exercises Archives - Page 16 of 18 - Great Ideas for Teaching Marketing

Assessing Potential Research Problems

Discussion Exercises, Member Solutions, Research and MIS, Review Exercises

There are a number of problems that can arise in the market research process. The task in this exercise is to review a list of potential problems and assess their likelihood of occurrence and their potential impact on the validity of the research results.

Assessing Potential Research Problems Review the Teaching Activity

Evaluating a Questionnaire

Discussion Exercises, Member Activities, New Product Process, Research and MIS, Role Plays

For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.

Evaluating a Questionnaire Review the Teaching Activity

Evaluating the Design of a Questionnaire

Discussion Exercises, Member Activities, Research and MIS, Review Exercises

The student role is to pilot a questionnaire, with their fellow students, and identify the questionnaire’s problems and then suggest ways to improve it.

Evaluating the Design of a Questionnaire Review the Teaching Activity

Can You Run Your Own Focus Group?

Consumer Behavior, Discussion Exercises, Member Activities, New Product Process, Research and MIS

For this activity students will run their own focus groups, using a group discussion guide, which reviews consumer behavior in the fast food market.

Can You Run Your Own Focus Group? Review the Teaching Activity

Defining the Market Research Problem

Discussion Exercises, Free Activities, Promotion, Research and MIS

This firm is looking to undertake some market research, but they first need to define the research problem – can your students help them?

Defining the Market Research Problem Review the Teaching Activity

Should We Conduct Market Research (Test Marketing)?

Discussion Exercises, Free Activities, New Product Process, Research and MIS

In this activity, students will review the discussion/comments from a new product project team meeting, where the participants argue for/against the merits of conducting test marketing prior to a full launch.

Should We Conduct Market Research (Test Marketing)? Review the Teaching Activity

Preparing a SWOT

Discussion Exercises, Free Activities, Marketing Environment, Strategy and Plans

The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.

Preparing a SWOT Review the Teaching Activity

Was McDonald’s Adaptive or Just Lucky?

Discussion Exercises, Marketing Environment, Member Activities, Strategy and Plans

With this exercise, students need to consider whether McDonald’s successfully leveraged the changing factors in the macro-environment, or whether their business operation just happened to be quite suited to this emerging environment?

Was McDonald’s Adaptive or Just Lucky? Review the Teaching Activity

Over-Adapting to the Environment?

Discussion Exercises, Marketing Environment, Member Activities, New Product Process, Strategy and Plans

In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.

Over-Adapting to the Environment? Review the Teaching Activity

Too Slow to Adapt?

Discussion Exercises, Marketing Environment, Member Activities, Places and Channels

Department stores have tended to be less relevant in today’s environment than in the past. The student task is to identify the various environmental factors that contributed to their downfall.

Too Slow to Adapt? Review the Teaching Activity