Discussion Exercises Archives - Page 15 of 17 - Great Ideas for Teaching Marketing

Using Motivation Theories

Consumer Behavior, Discussion Exercises, Member Activities, Promotion

For this activity, students need to identify different ways of motivating (using Maslow’s theory) consumers to buy a smart phone and to visit a restaurant.

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Managing Post-purchase Behavior

Consumer Behavior, Discussion Exercises, Member Activities

The final phase of the customer decision-making process is post-purchase behavior. This activity highlights how four different consumers usually deal with dissatisfaction.

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Evaluation Phase of Decision Process

Consumer Behavior, Discussion Exercises, Free Activities

In this task, students explore the evaluation of alternatives phase of the buyer decision process, by choosing between various smart TV options with trade-offs. They need to determine on what basis did they make your choice?

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From Research to Strategy

Analysis and Metrics, B2B Marketing, Discussion Exercises, Free Activities, Research and MIS, Role Plays, Strategy and Plans

In this mini case study, students need to outline a top-level marketing strategy that will help guide a B2B firm to achieve their financial goals.

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Assessing Potential Research Problems

Discussion Exercises, Member Solutions, Research and MIS, Review Exercises

There are a number of problems that can arise in the market research process. The task in this exercise is to review a list of potential problems and assess their likelihood of occurrence and their potential impact on the validity of the research results.

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Evaluating a Questionnaire

Discussion Exercises, Member Activities, New Product Process, Research and MIS, Role Plays

For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.

Evaluating a Questionnaire Review the Teaching Activity

Evaluating the Design of a Questionnaire

Discussion Exercises, Member Activities, Research and MIS, Review Exercises

The student role is to pilot a questionnaire, with their fellow students, and identify the questionnaire’s problems and then suggest ways to improve it.

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Can You Run Your Own Focus Group?

Consumer Behavior, Discussion Exercises, Member Activities, New Product Process, Research and MIS

For this activity students will run their own focus groups, using a group discussion guide, which reviews consumer behavior in the fast food market.

Can You Run Your Own Focus Group? Review the Teaching Activity

Defining the Market Research Problem

Discussion Exercises, Free Activities, Promotion, Research and MIS

This firm is looking to undertake some market research, but they first need to define the research problem – can your students help them?

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Should We Conduct Market Research (Test Marketing)?

Discussion Exercises, Free Activities, New Product Process, Research and MIS

In this activity, students will review the discussion/comments from a new product project team meeting, where the participants argue for/against the merits of conducting test marketing prior to a full launch.

Should We Conduct Market Research (Test Marketing)? Review the Teaching Activity