Meeting Target Market Needs
The task is to outline a marketing mix for a holiday that would best suit different market segments.
Meeting Target Market Needs Review the Teaching Activity
The task is to outline a marketing mix for a holiday that would best suit different market segments.
Meeting Target Market Needs Review the Teaching Activity
The task is to identify the most attractive segment to select as a target market, based on customer needs, segment size, growth and profit margin.
Choosing a Target Market (Smart Phones) Review the Teaching Activity
Students are presented with an excerpt from a manager’s meeting discussing segments in the smart phone market – they need to identify clearly defined segments and potential target markets.
Which Target Market? It’s Your Call Review the Teaching Activity
In this activity, students will review a simple table containing top-level information on several markets/segments and they need to identify which segments are the most attractive, considering trade off information.
Choosing a Target Market (Numbers-based) Review the Teaching Activity
In this exercise, students simply need to work out the firm’s unit market share. They have provided with the numbers to help them. It should be a simple exercise, shouldn’t it? Well, perhaps not?
What’s Our Market Share? Review the Teaching Activity
Students need to consider whether a broad marketing approach is suitable or whether this radio station concept would benefit from a more precise target market?
Why Use Target Markets Review the Teaching Activity
In this case study, this B2B firm is considering their strategic growth options. However, they are faced with two competing paths.
Do Businesses Make Joint Decisions? Review the Teaching Activity
For this exercise, students consider the impact of culture and lifestyle changes, from the point of view of an organization that markets holiday packages and tours.
Adapting to Socio-Cultural Trends Review the Teaching Activity
The student task in this activity is to ‘update’ the traditional family life cycle, taking into account the modern trends in family structures.
The Family Life Cycle (FLC) Review the Teaching Activity
Consumers often play different roles within a family (or household) decision making unit. The task in this activity is to identify who might be involved in the decisions and what role that they may play in that decision.
Household Decision Making Roles Review the Teaching Activity