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Games and Quizzes

Base Sim Game: How to Play Guide

Analysis and Metrics, Discussion Exercises, Free Activities, Games and Quizzes, Role Plays, Segmentation and Positioning, Sim Games, Strategy and Plans

This page contains detailed instructions on how to play the Base Sim Game, which is designed for students of marketing, strategy, and business.

Base Sim Game: How to Play Guide Review the Teaching Activity

Base Marketing Sim Game (Lecturer Information)

Analysis and Metrics, Free Activities, Games and Quizzes, Role Plays, Segmentation and Positioning, Sim Games, Strategy and Plans

This is a free marketing Sim Game game (Excel-based), which is both simple and easy to understand, yet complex enough to enable discussion of numerous marketing concepts.

Base Marketing Sim Game (Lecturer Information) Review the Teaching Activity

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