Games and Quizzes Archives - Great Ideas for Teaching Marketing

SWOT Analysis Unscramble Challenge

Analysis and Metrics, Games and Quizzes, Member Activities, Strategy and Plans

This activity challenges students to reorganize a mixed-up SWOT analysis for the hypothetical snack brand, Crunchy Delights. Each SWOT category contains 5 correct items and 5 misplaced items that should be in other boxes in the matrix. Students need to review the SWOT and identify the correct placements and relocate the incorrect ones. Designed as a fun activity for students to better understand the SWOT matrix and its components.

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Marketing Definitions Challenge Game

Games and Quizzes, Introductory Concepts, Marketing Mix, Member Activities

In this activity, students will test their knowledge of marketing concepts by evaluating two definitions for each term: one correct, and one incorrect. Their challenge is to identify the accurate definition. Escalating points are awarded to create an exciting in-class game.

Marketing Definitions Challenge Game Review the Teaching Activity

Find-a-Word Crosswords

Free Activities, Games and Quizzes

This activity provides three variations of Find-a-Word Crosswords. As you can guess by the name, these games are a mix of find-a-word puzzles and traditional crosswords. They are ideal for reinforcing key marketing definitions, while building teams, and having a bit of fun while learning.

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Marketing Ethics Game: Version 2

Ethics, Games and Quizzes, Marketing Environment, Member Activities, Role Plays, Strategy and Plans

This is a points-based game built around 10 ethical and social dilemmas (trade-offs). In each round, students need to make a strategic decision that will add/remove points for profits, customer satisfaction, staff satisfaction, and ethical behavior. But what is more important to your students – profit maximization or running a well-balanced business? Designed as a game to make ethical decisions fun, enjoyable, and more real-world based. Note: This is an updated version of the existing Marketing Ethics Decision Game.

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Mini Challenging Marketing Connections Puzzle Game

Free Activities, Games and Quizzes, Introductory Concepts

This is a 2nd mini version of the Marketing Connections Puzzle Game, where students are presented with four mini puzzles. A great activity for reinforcing marketing definitions in a fun way.

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Mini Connections Puzzle Game

Definitions, Free Activities, Games and Quizzes

This is a mini version of the Marketing Connections Puzzle Game, where students are presented with four mini puzzles, rather than one overall large puzzle. An easier and faster puzzle activity, depending upon your student cohort.

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Fun Icebreaker Quiz

Free Activities, Games and Quizzes

This is a fun – non-marketing – lateral thinking quiz consisting of 25 questions. It is simply designed as a fun, interactive, ice-breaker activity. It’s ideal for team bonding, especially when forming new student groups, and can also be used as an in-class competition.

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Fun Rebus Puzzles for Marketing Students (Part 2)

Discussion Exercises, Free Activities, Games and Quizzes, Introductory Concepts

This is a second set of rebus puzzles on Great Ideas. In this task, students solve a series of puzzles that combines pictures, symbols, and letters to represent a word or phrase in marketing. Contains 24 puzzles.

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Marketing Rebus Puzzles (Video Version)

Discussion Exercises, Free Activities, Games and Quizzes, Introductory Concepts, Video MCQs

This is the video version of the had-copy rebus puzzles for marketing activities. There are four videos of 12 puzzles each. Each video runs for five minutes. A great refresher task and a bit of fun revision.

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