This activity is a ‘game’ played in groups. Although it is a fun game, it is designed to illustrate the challenges that a firm faces when it evaluates and researches a new product.
New Product Evaluation Game Review the Teaching Activity
In this work conversation, each staff member has strengths in one particular area. The student task is to identify where the staff member is experienced, and then determine whether their skills are likely to enhance customer satisfaction.
EXCLUSIVE MEMBER ACTIVITY
Potential Benefits of Internal Marketing Review the Teaching Activity
For this activity, students map out the PLC from start to finish, using information about fax machines, as these products have now passed into their late decline stage.
Creating the Product Life Cycle Curve Review the Teaching Activity
Here are some teaching ideas and activities for using the Gantt Chart Excel template, which is available for free download on this website.
Using Gantt Charts: Teaching Tips Review the Teaching Activity
This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal for project planning and input into marketing plans and other assessment tasks.
Gantt Chart Excel Template Review the Teaching Activity
This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.
Pizza Store Design Game Review the Teaching Activity
This is a very simple and fun (and free) marketing game that can be understood quickly and played within 30 to 45 minutes – ideal for all student cohorts.
Restaurant Pricing Game Review the Teaching Activity
In this mini case study, an accountant firm is trying to forecast the likely profit from a new software program that they plan to launch onto the market – but they have two quite different profit expectations – can your students help them?
Marketing Financial Forecasts Review the Teaching Activity
This activity is a marketing trivia quiz for students to complete, primarily as an icebreaker or introduction to marketing in the early week/s of classes.
Marketing Trivia Quiz (Hardcopy) Review the Teaching Activity
This is a 20 multiple-choice question video quiz on the NEW PRODUCTS PROCESS. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
New Products Process MCQ Revision VIDEO Review the Teaching Activity