Different Pricing Terms
When referring to price, different industries/firms will use different jargon. In this activity, students match the industry to the pricing jargon that they use.
Different Pricing Terms Review the Teaching Activity
Free Activities
New Product Evaluation Game
This activity is a ‘game’ played in groups. Although it is a fun game, it is designed to illustrate the challenges that a firm faces when it evaluates and researches a new product.
New Product Evaluation Game Review the Teaching Activity
Potential Benefits of Internal Marketing
In this work conversation, each staff member has strengths in one particular area. The student task is to identify where the staff member is experienced, and then determine whether their skills are likely to enhance customer satisfaction.
EXCLUSIVE MEMBER ACTIVITY
Potential Benefits of Internal Marketing Review the Teaching Activity
Creating the Product Life Cycle Curve
For this activity, students map out the PLC from start to finish, using information about fax machines, as these products have now passed into their late decline stage.
Creating the Product Life Cycle Curve Review the Teaching Activity
Using Gantt Charts: Teaching Tips
Here are some teaching ideas and activities for using the Gantt Chart Excel template, which is available for free download on this website.
Using Gantt Charts: Teaching Tips Review the Teaching Activity
Gantt Chart Excel Template
This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal for project planning and input into marketing plans and other assessment tasks.
Gantt Chart Excel Template Review the Teaching Activity
Pizza Store Design Game
This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.
Pizza Store Design Game Review the Teaching Activity
Restaurant Pricing Game
This is a very simple and fun (and free) marketing game that can be understood quickly and played within 30 to 45 minutes – ideal for all student cohorts.
Restaurant Pricing Game Review the Teaching Activity
Marketing Financial Forecasts
In this mini case study, an accountant firm is trying to forecast the likely profit from a new software program that they plan to launch onto the market – but they have two quite different profit expectations – can your students help them?
Marketing Financial Forecasts Review the Teaching Activity
Marketing Trivia Quiz (Hardcopy)
This activity is a marketing trivia quiz for students to complete, primarily as an icebreaker or introduction to marketing in the early week/s of classes.
Marketing Trivia Quiz (Hardcopy) Review the Teaching Activity