In this activity, there are five different market segments have been identified for the sports shoe market. Students need to assess the most attractive segment and then construct a top-level marketing mix.
Identifying Segment Needs Review the Teaching Activity
A firm have introduced a new snack product and students need to identify the best brand name and product positioning (from lists provided).
How to Position a New Product Review the Teaching Activity
A revision crossword for an array of marketing terms and definitions – ideal for reinforcing terms at the end of term. Ideal team-based activity.
Marketing Terms Crossword Review the Teaching Activity
In this simple exercise, students identify the types of business purchases that would be considered as a straight rebuy, a modified rebuy, or a new task.
Types of Business Buying Decisions Review the Teaching Activity
A discussion exercise where students split two products of their choice into the three product levels of core, actual and augmented.
Using the Three Product Level Model Review the Teaching Activity
This is simple activity for students to differentiate types of product attributes – that is, a product feature, function or benefit?
What are Product Attributes? Review the Teaching Activity
In this activity, students simply match the definition to the type of retailer. A quick test knowledge worksheet for retailing.
Which Type of Retailer? Review the Teaching Activity
In this activity, students assess how their perception of value – for the exact same product – changes in different situations and environments.
Value Pricing: Will You Pay More? Review the Teaching Activity
This activity is a fun activity (a team-based game) that is designed to show how the short-run average cost curve is produced.
Average Cost Curves Game Review the Teaching Activity
When referring to price, different industries/firms will use different jargon. In this activity, students match the industry to the pricing jargon that they use.
Different Pricing Terms Review the Teaching Activity