PESTLE analysis can provide an excellent summary of relevant macro-environment factors. This task is to familiarize your students with the concept of PESTLE and get them to classify where each macro factor would fit into a summary PESTLE analysis.
PESTLE Analysis: What Goes Where? Review the Teaching Activity
This is a free Excel-based tool for making a detailed PESTLE analysis within minutes. A great way to introduce your students to situational analysis of the macro-environment and how it fits with SWOT and strategy.
PESTLE Analysis Tool Review the Teaching Activity
While SWOT analysis is an effective tool for synthesizing the situational analysis component of a marketing plan, it is often challenging working out where in SWOT that the finding should be allocated. In this task, students sort through sets of marketing information and classify them into the SWOT matrix boxes.
SWOT Analysis: What Goes in Which Box? Review the Teaching Activity
This is a simple worksheet activity for individual students where they sort 20 terms and phrases into whether it is referring to SEO or SEM.
SEO or SEM: What’s the Difference? Review the Teaching Activity
In this activity, students are presented with basic costs and a demand curve for the local pizza shop and they are asked to calculate the best price point to maximize profits. Note: will require students to have basic spreadsheet access and skills.
Setting the Right Price (Spreadsheet Exercise) Review the Teaching Activity
The leaky bucket theory is an analogy used in customer lifetime value to highlight the need to balance new customer acquisition and customer retention. Students review what is the best approach and what impact it has on a firm.
Leaky Bucket Theory Review the Teaching Activity
In this discussion-based exercise, students explore the factors that make marketing such as interesting, yet challenging, career path. Ideal for student cohorts thinking about pursuing marketing as their profession.
Is Marketing a Challenging Career? Review the Teaching Activity
For this activity, students need to match the Integrated Marketing Communication (IMC) tool to its appropriate definition.
Integrated Marketing Communication Definitions Review the Teaching Activity
In this activity, there are five different market segments have been identified for the sports shoe market. Students need to assess the most attractive segment and then construct a top-level marketing mix.
Identifying Segment Needs Review the Teaching Activity
A firm have introduced a new snack product and students need to identify the best brand name and product positioning (from lists provided).
How to Position a New Product Review the Teaching Activity