In 2023 Pepsi announced its first logo redesign in 15 years, to coincide with their 125th anniversary. And while Pepsi are very excited about their new design, your students will need to address whether the new logo is better and whether it even matters for an iconic brand like Pepsi?
Pepsi Changes Its Logo Review the Teaching Activity
This is a version of the consumer behavior multiple choice question quiz. The questions are the same, except this is an INTERACTIVE quiz where your students complete the quiz online and are immediately scored. Great for homework, revision, or an in-class activity.
Interactive Consumer Behavior Quiz Review the Teaching Activity
This activity contains 20 multiple choice questions on consumer behavior. There are two quiz options available. 1 = a video quiz and 2 = a hard copy quiz.
Consumer Behavior MCQ Quiz Review the Teaching Activity
This teaching activity is a more advanced cost-plus pricing activity. If your students have a good sense of the concept, this is an excellent activity for gaining a better understanding of the cost-plus formula and its challenges of implementation. Note: A free (but optional) Excel template for cost-plus pricing formula has been included.
How to Use Cost-Plus Pricing in Marketing Review the Teaching Activity
This activity addresses the trend of anti-consumerism and provides a brief profile of an anti-consumer. Students discuss the change in consumer behavior and its resultant impact on marketing activities.
The Marketing Challenge of Anti-Consumerism Review the Teaching Activity
This Sim Game is structured around the 4Ps marketing mix. Students manage up to 2 brands across 5 rounds to see which team can have the most marketing success. The game is Excel-based and is easy-to-use.
Marketing Mix Sim Game Review the Teaching Activity
The launch of the Mother Energy brand generated many first-time sales, there were only limited repeat purchases, primarily due to the poor taste of the product. As a result, the brand was placed into the inept set by the majority of target market consumers. As a result, Coca-Cola had to decide what to do with this poor performing brand.
Inept to the Evoked Brand Set (Case Study) Review the Teaching Activity
In this very simple and fun exercise, students have to choose between two identical products – but one has the advantage of a very strong brand versus an unknown brand – will your students pay more just for the brand and why?
Will You Pay More Just for the Brand? Review the Teaching Activity
In this video-based case study students will examine the repositioning of an established brand. In marketing textbooks, we often see repositioning as a “last resort”, but in this case the brand was reasonably well-placed and profitable, but the brand management took a longer term view of the brand and were willing to rethink their strategy.
Successful Repositioning Video Case Study Review the Teaching Activity
This is a handy list of all the free tools available on the GITM website. Here you can find all the download links for the tools, as well as how-to-use videos.
List of All Free Marketing Tools Review the Teaching Activity