An easy-to-play Excel-based game designed around customer value, needs analysis, target markets, competition, and profit management. Great game to teach the fundamentals of marketing. Instructional videos included.
Customer Value Game Review the Teaching Activity
In this fun puzzle, students will test their knowledge of marketing abbreviations. The activity has a list of 40 abbreviated marketing terms with a list of words that they need to match. But there are some leftover words to see which student team is the fastest at solving the puzzle.
A Guide to Marketing Abbreviations Review the Teaching Activity
While many of your students are studying marketing with the intention of being a CMO, the marketing career landscape is changing and they might end up becoming a Chief Customer Officer (CCO) instead.
CMO versus CCO: Understanding the Difference Review the Teaching Activity
This case study examines Bud Light’s trans influencer campaign from April 2023. It covers all the key points and highlights multiple marketing lessons, including brand management and adopting to DEI issues.
Bud Light and Dylan Mulvaney Case Study Review the Teaching Activity
This is another classic case study, when Pepsi tried to create a breakfast market for cola. This activity is structured in two teaching formats and can be run as a role-play exercise or as a case study discussion.
Pepsi AM Breakfast Soda: Classic Case Study Review the Teaching Activity
In this activity we are going back to 2009 when Tropicana underwent a significant packaging redesign that did not go as planned. Although this occurred a number of years ago, it is a “classic” case study that all marketing students and practitioners should be aware of. It is especially useful for understanding the importance of packaging, branding, and what drives customer loyalty and repeat (habitual) purchases.
Tropicana’s Packaging Case Study Review the Teaching Activity
In 2023 Pepsi announced its first logo redesign in 15 years, to coincide with their 125th anniversary. And while Pepsi are very excited about their new design, your students will need to address whether the new logo is better and whether it even matters for an iconic brand like Pepsi?
Pepsi Changes Its Logo Review the Teaching Activity
This is a version of the consumer behavior multiple choice question quiz. The questions are the same, except this is an INTERACTIVE quiz where your students complete the quiz online and are immediately scored. Great for homework, revision, or an in-class activity.
Interactive Consumer Behavior Quiz Review the Teaching Activity
This activity contains 20 multiple choice questions on consumer behavior. There are two quiz options available. 1 = a video quiz and 2 = a hard copy quiz.
Consumer Behavior MCQ Quiz Review the Teaching Activity
This teaching activity is a more advanced cost-plus pricing activity. If your students have a good sense of the concept, this is an excellent activity for gaining a better understanding of the cost-plus formula and its challenges of implementation. Note: A free (but optional) Excel template for cost-plus pricing formula has been included.
How to Use Cost-Plus Pricing in Marketing Review the Teaching Activity