Preparing a SWOT
The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.
Preparing a SWOT Review the Teaching Activity
Free Activities
Adapting to a New Environment
For this activity, students discuss how a small chain of traditional music retail stores can best adapt to the changing lifestyle and technological macro-environment.
Adapting to a New Environment Review the Teaching Activity
Identifying Your Competitive Set
For this exercise, students identify the competitive set for a manufacturer of instant coffee (such as Nestle’s). The aim of this activity is to think beyond just me-too competitors.
Identifying Your Competitive Set Review the Teaching Activity
Impact of Management Values on Strategy
The student task is to identify whether the management style of the CEO would influence the firm’s decision to pursue new products. In order to illustrate the influence of top management values, the profiles of four different CEOs are presented.
Impact of Management Values on Strategy Review the Teaching Activity
Using the BCG Matrix
In this mini-case study, students are required to allocate $250m in funds across a firm’s four strategic business units, using the BCG matrix as their primarily guide.
Using the BCG Matrix Review the Teaching Activity
Using the Product/Market Growth Matrix
The student task in this activity is to classify the examples provided into one of the four categories on the product/market growth matrix (also sometimes referred to as Ansoff’s model).
Using the Product/Market Growth Matrix Review the Teaching Activity
Developing a Strategy and a Marketing Mix
In this activity, students develop an appropriate retail design and connected marketing mix for a potential new restaurant. Multiple thought-starters are provided for students.
Developing a Strategy and a Marketing Mix Review the Teaching Activity
Developing a Marketing Mix
In this exercise, students select the most appropriate marketing strategy and then develop a suitable marketing mix, based upon a
proposed new chain of Italian and pizza restaurants.
Developing a Marketing Mix Review the Teaching Activity
Strategy Hierarchy Levels
In this exercise, students required to determine at what strategy hierarchy level each of the following marketing decisions have most likely been made; choosing from corporate, strategic business unit (SBU) or functional (within marketing).
Strategy Hierarchy Levels Review the Teaching Activity
Working with the Marketing Mix
This exercise is designed to illustrate how the marketing mix works together to implement the organization’s marketing strategy, which should meet the needs of a defined target market.
Working with the Marketing Mix Review the Teaching Activity